Startup Revealed™: Shark Tank


National media is still king when it comes to putting a new product on the map.  Ellen Degeneres may have had her Oscar’s selfie retweeted 1 million times last night, but don’t forget that it was Oprah’s first @oprah tweet on her former talk show that helped make Twitter the success it is today.

An appearance on ABC’s Shark Tank show can be that media opportunity for startups and many an entrepreneur of a new consumer product has weighed the should I or not decision.  If the Sharks love you, it is guaranteed sales.  If they smell blood and go for the verbal kill, it could tank your business and your confidence.

Lori Cheek of the novel Cheek’ dating site decided to risk it. In this latest episode of CareerFuel’s Startup Revealed web series, she takes you behind the scenes on the thought process to get you considered by the producers.

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And it worked. On February 28, Lori appeared on Shark Tank. Not surprisingly, the older and mostly married Sharks didn’t quite get the idea, but the audience did and her website has been rocking with sales since Friday night.

Check out how she did it and get yourself some Cheek’d ice breaker cards to create your own “go for it” moment the next time you spot someone you’d like to get to know a little better.

Videography by Micah Joel

AnnMarie Quintaglie McIlwain is a former marketing executive with Procter & Gamble and Johnson & Johnson and consultant to several Fortune 100 companies.  Now, as Founder and CEO of, she is a social entrepreneur who connects people with the information and inspiration they need in order to get jobs and start businesses. CareerFuel is the only site that gives people what they need to know to find jobs or start businesses plus blogs and short films about real people who made it happen. 

A recipient of numerous civic and leadership awards, AnnMarie is a Board member of, was a participant in the first White House Entrepreneurial Session, the recent WeOwnIt Summit, and the first Alley to the Valley Event.  She is also a member of 85Broads and Startup America.

The opinions expressed herein are the writer's alone, and do not reflect the opinions of or anyone who works for is not responsible for the accuracy of any of the information supplied by the writer.

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