The Celebration of the Suds, better known as “The Atlantic City Beer Fest” returns to The Atlantic City Convention Center for the 7th year on March 30th and 31st presented by 100.7 WZXL. Breathing new life as the festival now includes amazing music to compliment savory brews. In 2012 the destination to discover beer and music is Atlantic City, New Jersey!

Over 80 different breweries from around the corner and across the country will showcase their unique libations. The focus of The Atlantic City Beer Festival is the promotion of craft beers and the brewers that create them. This event is the perfect opportunity for beer aficionados, beer lovers and the casual beer drinker to speak to company representatives and brewers responsible for some of their favorite brews, in addition to offering a venue for discovering new beers.

Every year festival organizers review the event to further enhance the experience and make each year better than the last. Now in its 7th year the festival has taken a truly organic turn with the addition of original music from eclectic artists like Punk Rock icon Marky Ramone, featured Friday evening along with other artist from across the Country (Lineup featured next page). The addition of multiple stages of original live music being showcased at this year’s festival should lay a phenominal soundtrack to what is already one of Atlantic City’s most anticipated events of the year! Great brews, great tunes and thousands of great people! All bands and performers will be featured on the event web site under sounds.

The 2012 Atlantic City Beer and Music Festival will not only highlight great beer and music but will also feature culinary demonstrations from local area chefs, beer seminars hosted by author and television personality Gary Monterosso as well as others. On top of all the great brews and awesome tunes we can’t forget the amazing festival vendors from great foods to awesome beer related apparel and goods. This year’s festival will appeal to absolutely everyone.

With a large concern on the safety of attendees, the festival offers a “Designated Driver” price of $10 per ticket (available at the door) to encourage attendees to be responsible. There are many transportation options in Atlantic City and the surrounding areas – jitneys and cabs, as well as New Jersey Transit train arriving directly in the Atlantic City Convention Center. (See www.njtransit.com for a train schedule) This is one of the reasons why the Atlantic City Convention Center makes for the perfect home of “The Celebration of The Suds.”

Tickets are available for $50 in advance (fees apply) online at www.acbeerfest.com or Ticketmaster.com, $55 at the door (if available) or $50 (no group discounts available) at Joe Canals on Fire Road in Northfield or Black Horse Pike in Egg harbor Township. For group sales call 609.348.7023 designated driver tickets can be purchased at the door for $10.

Bally’s Atlantic City will play as the official Host Hotel of the 2012 Atlantic City Beer and Music Festival offering special rates to festival attendees. Go to www.acbeerfest.com and click the Bally’s link at the bottom of the page for details.

We ask all attendees to taste responsibly. Please know your limits. No one under the age of 21 will be admitted into the show. Valid photo identification must be presented.

The Atlantic City Beer and Music Festival would not be possible without the support of its sponsors 100.7 WZXL, Bally’s Atlantic City, Blue Moon, Shock Top, Cape Bank, Joe Canals, Press of Atlantic City, The Jitney Association, AC Weekly, YELP.com, Draft magazine, newjerseycraftbeer.com, WL Goodfellows and The ACCVA.

Once again, mild weather - coupled in February with mid-winter holidays - gave some of Atlantic City's key business indicators a positive outlook

The trend line continues to point upward for visitors stopping at the city's visitor welcome centers on the Boardwalk and the Atlantic City Expressway, with more than 8,000 visitors stopping for maps, general information, and room and restaurant reservations, an 18% increase in February 2012 over February 2011, contributing to a year-to-date increase of 21% over 2011. These figures correspond to the 18% increase in new visitors to the city's tourism Web site, www.atlatniccitynj.com, in February 2012 over last February, as well as the 21% increase in new Web site visitors year-to-date over 2011.

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The high interest in Atlantic City as a getaway destination is also evident in a 20% increase in unique visitors to the Web site during February 2012 over February 2011.

 

Additionally, the ACCVA's mobile site grew from 20,449 visits in February 2011 to 54,615 this February - a 167% jump, keeping pace with the growth of mobile technology in the travel and tourism sector.

 

Traffic on the Atlantic City Expressway also continued to remain strong in February. Unaudited figures from the South Jersey Transportation Authority (SJTA) show 1,560,640 cars passed through the Atlantic City Expressway's Pleasantville toll plaza leading into Atlantic City, up 5.2% over February 2011. Year-to-date statistics for traffic at the Pleasantville toll plaza is up 6.2% over 2011 year-to-date figures.

 

At the Atlantic City International Airport, additional capacity on Spirit Airlines flights and resumption of Florida Flights boosted deplanements -- passengers arriving in Atlantic City -- by 8% this February over last February.  

 

Atlantic City also remains an attractive market for convention delegates. While there was a 66% increase in conventions held at the hotel properties in February 2012 vs. February 2011, attendance was up by 125%, room nights increased by 350% and estimated delegate spending reached more than $1.9 million, a 201% increase.

 

"It's exciting to see these positive indicators," said Jeff Vasser, president of the Atlantic City Convention & Visitors Authority. "We're happy to see that new visitors are exploring all of our great amenities, and we're looking forward to additional increases as new attractions and properties open and the Tourism District Master Plan begins to take shape."

 

Spectrum Gaming Group provides the following additional insight to factors impacting January's business climate:

 

"On a year-over-year basis, February 2012 had a more favorable calendar than the same month the prior year - as this is a leap year with one additional day in it. February 2012 had the same number of weekend days (Fridays, Saturdays, Sundays and President's Day Monday) as February of the prior year, while February 2012 had one additional weekday (a Wednesday) compared to the prior year.

"Additionally, the unseasonably pleasant weather in the region continued from January into February. According to the Northeast Regional Climate Center, February 2012 was the warmest February in the Northeast since 1998 and the fourth warmest since 1895; while the Northeast experienced the third warmest winter (December through February) since 1896. The Northeast averaged well below normal precipitation totals in February 2012, while there was only one day with measurable snowfall in the Atlantic City area (and it was less than 2 inches).

"On a negative note, the average retail price for a gallon of gas in the region in February was $3.70, which was 13.2 percent higher than February prior year (at $3.27). Additionally, gas prices increased considerably from the beginning of the month to the end of the month (up $0.20 from first week to last week of month), which may have negatively impacted drive-in visitation to the city. Coupled with higher gas prices, February marked the second month with increased tolls along the entire length of the Garden State Parkway (the primary roadway utilized for travelers coming to Atlantic City), as well as on the New Jersey Turnpike and bridge crossings into New York."

The figures quoted above and others are available in the monthly Tourism Barometer, available online at http://www.atlanticcitynj.com/about/stats.aspx.