Business & Finance

The Alternative Press of Westfield is Now TAP Into Westfield

June 9, 2014 at 8:49 PM

WESTFIELD, NJ – It started as a website experiment initiated by New Providence residents Michael and Lauryn Shapiro five years ago. The Alternative Press (TAP) and its family of more than 30 town sites now has over two million readers annually. Now, the hyperlocal news site is taking the next step in its evolution, announcing its rebranding as TAPinto.net, the future launch of a state-of-the-art website and expansion plans for summer 2014.

While The Alternative Press rebrands as TAPinto.net, a state-of-the-art website is being perfected for launch, projected for July 2014. The new website will be significantly faster to load, easier on the eyes and will include a dedicated mobile site, enhanced video capabilities and more opportunities for local businesses to market themselves to their local customer base.

The Shapiros, who wanted to create an objective online local newspaper for their town and develop a business model to support it, began the business in October 2008 and quickly expanded to three towns: Berkeley Heights, New Providence and Summit. The growth in the number of town sites, readership metrics and advertising support has since been meteoric.

Sign Up for E-News

TAP Into Westfield is owned by local journalist Jackie Lieberman. She's just one of the company’s franchise owner/publishers in over 30 communities in New Jersey and two in Pennsylvania who is helping to make TAP Into a model for local news in the country. 

“As one of the first independent business owners to join TAP nearly two years ago, I’m proud to be a part of this fantastic company that's showing tremendous growth and innovation,” said Lieberman.

When TAP began, it was named The Alternative Press because it was the alternative to the local hardcopy newspaper for the New Providence area.

“Today, we are no longer the alternative. We are the press covering our towns. With the decline of local newspapers and AOL’s Patch, in many towns, if we are not reporting on it, there is no one reporting on it. We take this responsibility and commitment to report on the news in our communities very seriously. Today, we announce that people can now TAP into their town’s news and information at TAPinto.net,” said Michael Shapiro, Founder and Publisher. 

You can read TAP Into Westfield by visiting www.TAPIntoWestfield.net, or visit TAPinto.net and select the town site you’d like to visit from the town drop down menu. Sign up to receive your news via email for free at www.tapinto.net/enews.

A recently concluded demographic survey shows 74 percent of TAPinto readers earn an average household income of at least $100,000 annually with 37 percent earning over $200,000 annually. Fifty-four percent have purchased a product or service due to an advertisement they viewed on the site, and 87 percent of readers visit the site at least twice a week, with 40 percent of readers visiting at least five days a week.

Expansion plans for the summer include launching more than a half dozen new franchised sites in Morris, Essex, Somerset and Union Counties, as well as expansion into both Northern and Southern New Jersey.

TAP Into Another Town's News:

TAP Into Another Town's News:

Sign Up for E-News

Westfield

Temple Sholom to Host Annual Chanukah Lego Night

December 5, 2016

SCOTCH PLAINS, NJ – Temple Sholom (1925 Lake Avenue, Scotch Plains) will host its annual Chanukah-themed version of its popular “Lego Night” on Thursday, Dec. 15, from 6 p.m. to 7:30 p.m.

“We’re pleased that our annual Chanukah event has grown over the last few years,” said Mindy Carton, co-chair of Temple Sholom’s Lego Night. “Known as ...

Upcoming Events

Tue, December 6, 9:00 AM

Union County College, Cranford

Intermediate QuickBooks

Education

Tue, December 6, 4:00 PM

WESTFIELD

2nd Gifted and Talented Test Prep Course

Education

Tue, December 6, 7:30 PM

Westfield

Westfield Board of Education Meeting

Westfield Police Blotter: DWI with Child in Vehicle, Home Burglary Reported

November 30, 2016

November 25, 2016 2:05 p.m.

Officers Domanoski and Penn arrested Kenneth T. Oakes, age 39, of Scotch Plains, NJ, for possession of marijuana under 50 grams and possession of drug paraphernalia subsequent to a motor vehicle stop. Mr. Oakes was transported to WPD, processed and released with a summons.

November 26, 2016

Officer Domanoski and Ferry arrested Brenda Titus, age 41, of Newark, ...

Video: Point View's Petrides Indicates Volatile Variables Could Spoil Market's Momentum

December 5, 2016

Point View Wealth Management Managing Director and Portfolio Manager, John Petrides, live on CNBC from 30 Rock discussing potential near-term risks to the market:

video.cnbc.com

Point View Wealth Management, Inc. works with families in Summit and beyond, providing customized portfolio management services and comprehensive financial planning, to develop and ...

Westfield Area YMCA Believes in the Power of Giving

The Westfield Area YMCA is dedicated to celebrating the holiday giving season and fostering social responsibility by offering its annual “Giving Tree” located in the Main Y Lobby at 220 Clark Street in Westfield.  Caring members of the community can select an angel off the tree and spread holiday cheer to help someone in need this season. Gifts should be returned to the tree to ...

‘Daddy Long Legs’ Delights at George Street Playhouse

NEW BRUNSWICK, NJ – If you love a love story, the enchanting musical “Daddy Long Legs” will speak to your heart.

Yes, there are plenty of clichés when it comes to love, but this musical has a freshness and intimacy that are hard to beat. With music and lyrics by Paul Gordon and book by John Caird, the play is based on Jean Webster’s novel.

All the songs are ...

Lindabury Hosts Fall Meeting of International Network of Law Firms

The law firm of Lindabury, McCormick, Estabrook & Cooper, P.C., recently played host to the Fall meeting of LEGUS, is an international network of high quality mid-sized law firms located across the globe.  More than 60 firms from across the United States, Europe, Asia and the Middle East sent senior level representatives to the two-day meeting held at the W Hotel in Hoboken.   ...

Beckerman’s Theory of Everything

Any armchair theoretical physicist knows that Stephen Hawking has pursued a lifelong quest to come up with a Theory of Everything. This all-encompassing theory would tie together general relativity (large scale and high mass galaxies, stars, etc), quantum theory (quantum mechanics, quarks, atoms, subatomic particles), and Newtonian physics (gravity on small bodies, gas laws, electromagnetism) to ...

Family Portraits After the Death of a Family Member

One of the gifts of working in the field of children’s grief support is the support I receive from my family and friends. They always have their eyes peeled for interesting articles that relate to grief and loss. Usually they send the articles to me with a kind note, like “this made me think of you” or “thought you’d be interested in this!”

A few days ago my ...

Female Dog Found in Roselle

This female dog was found at 315 East 1st Ave. in Roselle.  She is currently at the Roselle Police Headquarters. If this is your pet or you know the owner call the Roselle Police at 908-245- 2000. 

Holy Trinity School Spotlight - Kindergarten

At Holy Trinity School, Kindergarten is cool!  In Kindergarten, students learn the fundamental skills necessary to thrive in a school environment. The Holy Trinity Kindergarten is a full-day, faith-based program focused on reading readiness, language development, math, and science concepts.   Students also take part in several special classes each week that include music, library, ...

GWACC (Greater Westfield Area Chamber of Commerce) Invites the Chamber and Community Members to Enjoy a Trip to Pompeii & the Amalfi Coast

GWACC has announced today that it will be visiting irresistible Southern Italy & Amalfi Coast, departing Oct. 11, 2017 and is inviting chamber members, and family and friends of chamber members to join them on this once in a lifetime experience.

Rich in culture and stunning scenery, irresistible Southern Italy is the setting for this breathtaking journey. Enjoy an eight day ...

Tamaques Elementary Launches New 'Makerspace' Initiative

With the objective of fostering students' critical thinking, imagination and creativity, Westfield Public School librarian Christine Pitarresi has spearheaded a new program at Tamaques Elementary, called "Makerspace." Observing current trends and needs for growing minds, Ms. Pitarresi enthusiastically noted, "We used to be a society of makers, now we are ...

Randolph NJ’s Brendan Fletcher Reaches Top 8 on NBC’s “The Voice”; Sings Mon. Dec 5

December 5, 2016

LOS ANGELES, CA- “And though the course may change sometimes, rivers always reach the sea” – Led Zepplin, Ten Years Gone

After years of changing his course, living in NJ, Boston, Brooklyn, and Charleston, all while singing in small local bars, at open mic nights, and working as a bartender to make ends meet, Randolph NJ’s Brendan Fletcher always believed ...