SCOTCH PLAINS, NJ -- If you have driven by the corner of Willow Ave. and Second St. in Scotch Plains, you have likely seen the unique logo of The Bearded Barber (AKA Mitchell Cohen), who opened for his first day of business in town this morning.  With its clean, "old school" decor, brand new furnishings and an upscale salon feel, Cohen is bringing something new and different to men's grooming in the area.

Mitchell plans a more formal grand opening celebration later in the summer.  Meanwhile, walk-ins are accepted (appointments preferred).  The shop is located at 1730 Second Ave. Call (908) 322-1450 or visit