(TAP) is pleased to announce that its Berkeley Heights, New Jersey location has been licensed to Berkeley Heights resident Bobbie Peer. 

Bobbie Peer, a Berkeley Heights resident since 1997, is an active volunteer leader to many community organizations in Berkeley Heights.  Since leaving her insurance brokerage career in NYC to raise her 4 children, Bobbie has remained active in her community by joining organizations that focus on giving back.  She has held board and leadership roles with the Newcomers Club of Summit, New Providence and Berkeley Heights; Summit Junior Fortnightly Club; NJ All Stars; Berkeley Heights PTO; Berkeley Heights Education Foundation; Berkeley Heights Township Beautification Committee; American Red Cross; and Catechist for Little Flower Church.  Bobbie works part time for the American Red Cross out of the NJ Crossroads Chapter in Summit, NJ helping to facilitate the Red Cross High School Clubs and the Peer Education Program for the Northern NJ region.

When Bobbie isn’t working or volunteering, you will see her on the sidelines watching her 4 children play soccer, lacrosse, and ice hockey. (While her husband, Andy, is often coaching.)

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This latest licensing agreement is in keeping with's goal to locate local residents who are qualified and invested in keeping local residents informed of local news, sports, entertainment and events, while also ensuring that local businesses who promote their products and services to a purely local audience, will prosper and grow. These professional business people are well-known and respected in their own communities, and want to ensure the prosperity of their own towns, while forging a comfortable, exciting and involved local lifestyle for themselves  and their families.  

According to TAP founder and Chief Executive Officer Michael Shapiro, "We are excited that our licensing concept is so well received. We have been answering calls from potential licensees not only in New Jersey but throughout the country.  We offer a turn-key business to qualified licensees, all the back-end support and daily operations are taken care of."  

TAP's co-owner and Shapiro's wife Lauryn adds, "It's gratifying to have developed a platform that allows so many others to build a business that is profitable, simple to run, and offers a quality of life that is hard to replicate elsewhere. Much of every dollar made by our licensees goes right back into the community. We stand with our local businesses in our towns.We are all about local helping local."  

The Alternative Press was founded in 2008 and is the first all-online newspaper to receive accreditation by the New Jersey Press Association.  

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About, founded by New Providence, New Jersey residents Michael and Lauryn Shapiro, is accredited by the New Jersey Press Association and currently has more than 200 paid reporters and over 1,000,000 readers.  The all-online hyperlocal news site boasts more than fifty columnists, a full-service Community Calendar, Business Directory, and real estate listings. currently covers hyperlocal daily news and information in  Berkeley Heights, Chatham Borough, Chatham Township, Livingston, Madison, Maplewood, Mendham/Chester, Millburn/Short Hills, New Providence, Paterson, Plainfield, Scotch Plains/Fanwood, South Orange, South Plainfield, Summit, Warren, West Essex, Westfield, West Orange, and all of Sussex County, NJ.
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