This week, Tackle Kids Cancer and New York Giants Quarterback Eli Manning proudly announced the kick-off of this year’s Eli’s Challenge. In its initial launch three years ago, Super Bowl MVP Manning generously matched grassroots donations to Tackle Kids Cancer, up to $100,000. Last year, Manning matched $150,000 in donations. This year, Manning announced he will match donations up to $200,000.

Since its inception, Eli’s Challenge energized the Tackle Kids Cancer community, motivating hundreds of groups to join the fight against pediatric cancer. With Manning’s $100,000 match in 2016, and $150,000 match in 2017, more than $500,000 was raised to advance education, research and discovery in the search for a cure against this life-threatening disease. 

“We value our relationship with Hackensack Meridian Health and are honored to be part of Tackle Kids Cancer. The work that is done by the Children’s Cancer Institute and those who have contributed to Tackle Kids Cancer has served as inspiration to Eli and all of us. We are proud of Eli’s work in our community and his selfless support of the Children’s Cancer Institute,” said Allison Stangeby, vice president of Community and Corporate Relations, New York Giants.

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Eli’s Challenge has raised awareness of the urgent need to find a cure for pediatric cancer through community creative and unique fundraising efforts. Becca, a former “Most Valiant Patient” who received treatment at the Children’s Cancer Institute and is now in remission, inspired her Brownie troop to raise several hundred dollars for Tackle Kids Cancer through bake sales and penny collections.

Manning, who was named the 2017 Walter Payton NFL Man of the Year and volunteers his time to support Tackle Kids Cancer, was inspired through these grassroots efforts, and decided to encourage people to join the cause with his matching gift. “It is truly inspiring to see how many community groups have held bake sales, car washes and other fundraisers for this cause, and I want to challenge more of them to join our team,” said Manning. 

Join Eli Manning today in the fight against pediatric cancer by visiting TackleKidsCancer.org/Eli.

For more information on partnering with the Hackensack University Medical Center Foundation and the New York Giants, please visitwww.TackleKidsCancer.org.