LIVINGSTON, NJ –The Women’s Center for Entrepreneurship (WCEC) celebrated its entrepreneurs who graduated from its startup program, plus its 10-year anniversary as a nonprofit.

Women entrepreneurs pitched their business concepts to a room of advisors from various sectors: financial, legal, auditing, and community-based organizations.   Most of these entrepreneurs have recently solidified their business concepts and launched with WCEC training. 

“Today there was an immense outpouring of offers for support from all our community friends and partners.  Today is about systematically crowdsourcing all those amazing resources to optimize chances of success and provide surgical networking for our clients who could benefit from a boost,” Rana Shanawani, WCEC Executive Director.

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The graduates:

Client Name


Business Name


JaLeena Anthony


Create That Party

Event and party planning


Eugenia Bane

Jersey City

Males Matter

e-commerce subscription of personal care products for men

Alissa Lopez

Cedar Grove

Sincere Sitter

Digital platform that connects parents to childcare

Victoria Murray


Soul Child

Health and wellness coaching

Rosetta Wilson

North Plainfield


Education for senior-level education administrators


The Business Plan Expo, is an annual event celebrating aspiring women entrepreneurs who have graduated from hours of training plus one-on-one coaching for a polished elevator pitch. Included in this training, which is funded in part through grants by the New Jersey Office of Faith-Based Initiatives and the US Small Business Administration (SBA), is business counseling and classes on writing a business plan, marketing and financial forecasting. At the conclusion, these women submit their application with a business plan and financial forecast for review.

In addition to the startup entrepreneurs, clients from its Level 2 and Level 3 programs pitched  their business concepts.  Those other programs included business counseling, Kaufmann FastTrac® GrowthVenture™, and WCEC PowerUp mastermind program. 

About the Women’s Center for Entrepreneurship Corp. Founded in, 2009, the Women’s Center for Entrepreneurship is a non-profit organization that works to promote entrepreneurship to women in the NY/NJ Metro area. Our mission is to provide the tools for women to successfully own, operate and grow their businesses. By being the resource for businesses of all sizes, we empower women to invest financially, intellectually and emotionally in their community. For more information or to donate, visit or call (973) 507-9700.