On-site tours at 7 Seventy House in Hoboken have relaunched with a flourish as pent-up demand has prospective renters leasing at the 424-home luxury apartment building at a feverish pace, according to The Marketing Directors, its exclusive leasing and marketing agent.
With state regulations softened, the leasing and model center at 7 Seventy House has opened by appointment only, and with detailed health and social distancing protocols in place to ensure the safety of both visitors and residents. The resumption of in-person showings follows a wildly successful spring virtual tour program that propelled the building past the impressive mark of 70% leased. The one-on-one digital presentations, guided by a member of the leasing staff, are still available for prospects wishing to tour the building remotely.
Enthused to once again tour 7 Seventy House, the renting public has been quick to lease at the 14-story building with a majority deciding to reserve an upscale studio-, one-, two- or three-bedroom home on the initial visit. Several factors can be attributed to the immediate velocity, led by the opportunity to see first-hand the spacious, light-filled apartments.
Another strong contributor is the chance to experience the resort-like lifestyle at 7 Seventy House, thanks to the recent opening of many of the building’s outdoor amenities, including the penthouse roof deck with pool and lounge seating, expansive amenity deck with BBQ stations, multiple outdoor gardens, bocce ball court and on-site dog park. Select indoor amenities are also open, including play room, game room, indoor bike storage, dog grooming room, alcove with coworking lounge and coffee station and a conference room with access to an outdoor lounge with a firepit, are also now open with social distancing guidelines in place. The building’s multi-level gym will open in coordination with government guidance.
“Prospects used their time wisely during stay at home orders, doing extensive research, educating themselves on the market and clarifying the type of luxury homes and amenities they desire,” said Jaqueline Urgo, President of The Marketing Directors. “As a result, we’re seeing a noticeable uptick in serious prospects willing and ready to move forward with an application on first in-person visit. This is particularly true in the Jersey Gold Coast where the pandemic created added eagerness from both locals looking to move up to a brand new, luxury lifestyle, as well as New York City renters seeking more space and comfort. When they first walk through our doors, visitors immediately see 7 Seventy House offers these attributes and more.”
Ahmad Abdelaziz was one of the many renters who signed a lease at 7 Seventy House on his initial visit once the leasing center reopened. Mr. Abdelaziz leaned on the expertise of the building’s leasing staff who guided him through the process, both online and in person.
“We had been looking for a new apartment for weeks which was especially hard with everything being closed,” he says. “Everything changed when we met Sara Madsen, Leasing Manager at 7 Seventy House. We were given in-depth information prior to visiting, including floor plans and videos that made us feel comfortable to visit in person. 7 Seventy House had all the things we were looking for and was brand new which was a very reassuring feeling. We walked in, saw the apartment of our dreams not to mention the amenities and we signed up immediately. The building is gorgeous and even exceeded the expectation and hype that had been created prior to visiting. The leasing staff, especially Sara, were amazing, patient and very seamless when it came to the process.”
Bridgit O’Rourke and her fiancé also rented at 7 Seventy House after just one visit. Ms. O’Rourke, who was referred to the building by a current resident, appreciated the entire on-site leasing presentation.
“When first visiting we were impressed by the building’s cleanliness and staff,” she says. “The leasing team was incredibly friendly and helpful in our new home search. Of course, we were also impressed by the amenities and layout of the apartment. We are very excited for our move.”
Developed by Bijou Properties and partner Intercontinenal Real Estate Corporation, 7 Seventy House boasts a mix of studio, one-, two- and three-bedroom residences. Apartments feature open floor plans with red oak engineered wood floors and expansive windows that bathe the homes in natural light. Kitchens boast Quartz countertops, white ceramic tile backsplashes, custom cabinetry, and a premium GE stainless-steel appliance package, with in-residence Bosch washer and dryers. Luxury baths are outfitted with grey mineral stone tile and Kohler fixtures.
Monthly rents start in the $2,600s, with limited-time incentives that include six weeks free on a 13-month lease.
The landmark Marchetto Higgins Stieve Architects (MHS Architects)-designed building features a 14-story high rise tower with multiple terraced setbacks, a glass and brick exterior and a distinctive columned entryway. Desired lifestyle services at 7 Seventy House include a 24-hour attended lobby, Hello Alfred concierge service and covered parking. There’s also approximately 24,000 square feet of ground floor retail space that will serve residents and the Hoboken community.
Situated just steps from the 9th Street Light Rail Station, 7 Seventy House blends an upscale living experience with the convenience of quick access throughout New Jersey’s Hudson River “Gold Coast,” including Hoboken’s PATH, New Jersey Transit and Ferry terminals with service to Manhattan. Closer to home, there’s a wide range of services and cultural attractions available in the Monroe Center, the premier arts and business community in Hoboken, which boasts artist studios, children’s activities, fitness facilities, eateries and much more
7 Seventy House was developed in conjunction with a two-acre public resiliency park right outside the building. The 7th and Jackson park features a public plaza with step seating and tilted lawn panel, large plaza to accommodate vendors and seasonal markets, a children’s playground, a one-acre green space designed for active and passive recreation uses and a state-of-the-art 6,835 square-foot community gymnasium.
For more information, please visit the building’s website at www.7SeventyHouse.com or call 201-795-0770.