February 21, 2013 at 12:03 PM
Servpro of Western Essex County and Central Union County is pleased to announce the launch of their annual Facebook campaign, and they are seeing "Red".
For every new "Like" to their Facebook page, Servpro will make a donation to the local American Red Cross.
" I am a big believer in the power of social media", said Bob Morrison, Vice President of Business Development. "Our team works extremely hard to present a quality product for all of our digital mediums, and we have found Facebook to be a great place to deliver information that is relevant and useful for our audience," Morrison said. "We strive to be an information resource first. We take every precaution against using Facebook as a glorified sales pitch. We really do have some good content."
One of the unique things about the campaign is Servpro isn't asking for a donation.
"Visit our page, hit the "Like" button, and we make a donation. Share it with your Facebook friends. And it's no cost to the consumer" Morrison added. "It doesn't get much simpler than that. We are big supporters of the great work the American Red Cross does for all communities."
Morrison acknowledges the marketing strategy element but said "if we can help brand our company while helping a great organization like the ARC, everybody wins. Social media is the ultimate domino effect. "
Visit Servpro of Western Essex and Central Union Counties at