RUTHERFORD, NJ - Felician University's 13% increase in freshman enrollment over last year is bucking a national downward trend caused by COVID-19, university officials have announced.

Now in week 3 of its Hyflex, Hybrid learning platform, the Felician University student body, with some students also returning to on-campus face to face learning, has grown for the second straight year. 

“Students and their families are recognizing the value of a Felician Franciscan education," Camille Braker-Balkum, Felician’s Director of Admissions, said. "We have seen tremendous growth and it is in part due to how we support our students in their pursuit of a quality liberal arts education.” 

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Felician welcomed a total of 2223 students through its doors in fall of 2019 with 2407 students entering through “virtual” doorways this year.

Braker-Balkum said she was proud of her staff and grateful to university leadership for recognizing, and overcoming, the challenges the pandemic brought on and pointed to their ability to quickly pivot their traditional services to virtual as part of the reason for the enrollment increase.

“The university’s leadership imparted a clear vision of how we should continue to support our prospective students during this pandemic," Braker-Balkum said, adding that they deployed a recruitment plan that involved swiftly transitioning our in-person services along with student and family engagement activities to virtual. "I am extremely proud of my staff and grateful to university leadership for recognizing the challenges we were about to be confronted with and therefore immediately responding to a plan of action.”