The Green Lane

September 11, 2019

Source: So, which are you – a Small Business Owner or an Entrepreneur? We compare the similarities and differences between the two, so you can decide which category you best fit into. Samuel K. Burlum explains... Both the small business owner and the Entrepreneur have significant impact on our ...

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Source: As the world of commerce changes, and businesses look to keep up with the vast menu of developing electronic payment systems, one form of payment between small businesses has made a comeback; its called barter. Samuel K. Burlum explains the rise in this historic exchange.  Barter has ...

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Source: With large retailer box stores shutting their doors, as recent as Sears and Kmart announcing additional store closures; and a rise of small business community advocacy, is it possible for the independent Main Street small business owner retailer to rebound? Samuel K. Burlum ...

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Source: What was once a sales call for getting a business to advertise in a publication, is now an opportunity . . . what was once an invite to a sales meeting for a direct marketing company, is now an opportunity . . . so what does an opportunity really mean? Samuel K. Burlum provides some ...

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Source: Now that you have decided on the type of business you desire to own, a small business owner must carefully consider which products and/or services it will offer to potential customers. Do you want to have a retail business, or do you want to be a service based provider? Samuel K. Burlum ...

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Source: There are several other tools available to small businesses that allow for the exchange of value of goods or services aside from tranditional cash. Samuel K. Burlum provides inisght to how barter can be helpful in uplifting a local business community.  The collateral damage of big-box ...

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Source: In today’s multi-media and digital marketing world, small business owners have multiple choices of low-cost/no cost options in promoting their business, in addition to traditional marketing and advertising tools and practices designed to aid the local business in becoming noticed by ...

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Source: Not all assisted living facilities are created equal; however, there are some basic services and expectations across the board that a new resident can expect from any assisted living campus. Samuel K. Burlum look at these and the small differences that set some assisted living facilities ...

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Source: Establishing the rules of engagement is one of the most critical steps in protecting the legacy of one’s business from potential risk. To set the tone of the law of the land for your new venture, you must have an effective operating agreement or company charter. This becomes the place of ...

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Source: As long as there have been cars, there have been tinkerers and inventors who thought they could build a better mouse trap. Some inventions would never prove themselves beyond the concept and prototype stage, while others would be adopted over time to become standard equipment, as we now ...

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Source: Just because your body and mind are aging, does not mean you must give up on your quality of life. There are a few practices a senior individual can do to increase their life’s enjoyment so they may live well into their golden years. Samuel K. Burlum shares a few tips on how to still enjoy ...

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Source: Right after World War II, in the 1950s, America was on the move. With the completion of the Interstate Highway System, and more households owning more than one vehicle, families took to the open road to explore, connect, and become educated. Six decades later, fewer families see their ...

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Source: Every business needs a support network it can turn to for advice, to help grow its market presence, and provide referrals. Every step in growing your small business network will require you to invest into relationships with potential clients, vendors, employees, and community advocates. So, ...

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Source: New facilities specializing in memory care are being designed to handle some of the most complicated mental health senior care concerns. These new designs focus their efforts on therapeutic modalities and facilities that aim at assisting senior residents cope with Alzheimer’s and dementia, ...

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Source: So you have decided you want to be your own boss. Maybe you are in a position to finally start your own business that you’ve always dreamed of? So where do you begin? Samuel K. Burlum explores what it takes to begin your own business venture.  So you want to own your own business. Before ...

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Source: Why does anyone want to start their own business? Some individuals begin their own business as a path to make more money. Some people become an entrepreneur because they have a passion for innovation. Some business owners desire to make a difference in their community, and found owning a ...

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Source: Eager to build a consumer following, most businesses begin to advertise their product and/or service offerings without a plan in place, which can cause the business to spend valuable dollars in advertising with little to show for it.  Samuel K. Burlum offers a hosts of essential marketing ...

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Source: One of the most common at-home business opportunities is the direct sales network marketing of products offered by a parent organization. Direct sales or network marketing has received a bad rap in the past, where advocates and adversaries share their pros and cons about this business ...

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Source: As the cost of marketing and advertising continue to rise and become out of reach for the average locally owned small business; business owners need to consider alternative community outreach efforts in getting in front of their next potential client. Samuel K. Burlum share some methods on ...

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Source: Everything has a life cycle: a career, a product, a technology, even a building or sports venue all have their heyday. When most items in our world become old, broken, outdated or past their prime, we are often very quick to dispose of them. Sadly, even individual lives are often devalued ...

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Source: The United States of America, rich in the abundance of opportunity, resources, and freedoms, defended by men and women in uniform. Unfortunately, some of them find themselves left with nowhere else to go but on the streets. How do we tackle Veteran Homelessness? And why are there so many ...

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Source: There are some basic functions and costs of a small business enterprise: general operations; marketing; inventory or cost of goods sold; compliance; and the management of all suppliers that cater to the business. Samuel K. Burlum shares a few practices that allow for better supply chain ...

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Source: Every small business has its share of challenges, and each successful business owner must have an iron stomach to lead their business through times of growth or economic downturns. A small business owner must often make unpopular decisions, however are in tune with the best interest of ...

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Source: Before picking out a location to start your business, consider the many factors of its potential location, as this issue is a key contributor to a business’s success or failure. Samuel K Burlum shares research in selecting a small business site.  Most small business owners choose a ...

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Source: Are you hungry for healthy food? Where do you go to get your supply of fresh produce, dairy, and meats? Do you trust your current food supply? If you have any doubt about your current food supply, Samuel K. Burlum shares how to get back to basics and support your local family farm. Most ...

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Source: No matter which side of the climate change debate you might be on, there is one thing for certain—pollution in its many forms does exist, and it originates from man’s bad habits and irresponsible actions when treating Mother Earth with care. When will we claim our misdeeds and begin to turn ...

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Source:  Do we make law to raise the minimum wage to $15 per hour as some are demanding or are we missing the bigger picture and asking for the wrong request? Samuel K. Burlum investigates In June of 2015, the City of Los Angeles had adopted an ordinance which mandates the hourly minimum wage to ...

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Source: A company’s brand is more than just a logo or graphic; it is the internal and external message that a business represents to its employees, investors, clients, and to the surrounding community, one which best describes what that business does, why it exists, as well as what the business and ...

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Source: As there is more public awareness and public education about environmental concerns related to fresh drinking water supplies, air pollution, and what occurs on land, local advocacy continues to grow to protect our communities from these threats. So, who is fighting for the planet? Samuel K.

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Source: In today’s fast-paced society, where the world of commerce is not limited by borders, small businesses need to expand their ability to exchange their goods and services in return for payment. With more consumers shopping online from the comfort of their living rooms, small businesses need ...

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