MICHAEL M. SHAPIRO
Facebook recently announced it will be changing its feed and algorithms so that news from publishers and posts from businesses will be relegated in favor of posts about your neighbor’s ...
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Facebook recently changed its algorithm to reduce organic reach of posts. In other words, posts to Facebook are being seen by far fewer people. While Facebook attempts to justify ...
Local news can scale. There, I said it and am now preparing for the onslaught of emails by my friends operating one-off hyperlocal news sites in the country who disagree.
With the recent ...
In my last column, I wrote about the importance of repetition in online marketing. But repetition is important in other forms of marketing, as well, and in particular for direct ...
Studies show that people need to see an advertisement at least nine times for it to make an impression. With the advent of iPhones, iPads, and other mobile technology, and the ever ...
Groupon, Living Social and hundreds of copycat daily deal sites continue to proliferate but their long-term effectiveness for business owners is seriously in doubt.
Recent studies say ...
How many clickthroughs did my ad receive this month? How about this week? How about today? How about right this second?
I probably hear these questions several times every ...
As founder of TheAlternativePress.com and now its CEO and Publisher, I speak with business owners every day, particularly small business owners. Given the economy and the threat of big box ...
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