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East Orange/Orange

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East Orange/Orange

TAPinto Reaffirms Strong Commitment to Objectivity and Transparency

April 22, 2019

TAPinto first launched as a single news site aimed to provide high quality, independent and objective local news coverage to New Providence, NJ.  In a short time, thanks to our readers, staff, and the strong desire for impactful local news, we have grown well beyond our initial goals and are now part of a community of over 8 million readers covering more than 100 local communities.  ...

Seton Hall Professor Not With University After Attempted Arson At St. Patrick's Cathedral

SOUTH ORANGE, NJ - The adjunct professor at Seton Hall University who was arrested earlier this week for trying to bring cans of gasoline into St. Patrick's Cathedral is no longer working at the university, according to a university spokesperson.

Marc Lamparello, 37, of Hasbrouck Heights, was arrested on Wednesday night for trying to carry cans of gasoline, ...

Tips for Choosing the Best Retargeting Platform - What to Look for

If you want to run a retargeting campaign, the first thing you will need to do is decide what type of platform you’re going to use. To choose the right one, consider these factors about what to look for when choosing the best retargeting platform for your needs.

* Your Budget – If you have a small budget, you’ll want to save it all for the cost of the ads when getting ...

Tips for Email Retargeting

Email retargeting enables you to re-engage email members who aren’t responding to your emails or opening them. But you can also use it to upsell, cross-sell, or downsell to your email list members, depending on whether they’re customers or not. Email retargeting, according to, will increase your conversion rate past the normal 2 to 4 percent up to more than 40 ...

Tips for Setting Up Facebook Retargeting Ads

One of the simplest platforms to try when setting up your retargeting campaign is Facebook. Facebook has one of the easiest advertisement management systems. It’s easy to join, easy to use and it works too. These tips will ensure your success with Facebook retargeting ads.

* Double-Check Ad Size and Rules – Like most platforms, Facebook change their sizes and rules occasionally.

Stroke Survivor Leads Women Empowerment at American Heart Association Luncheon

April 20, 2019

WEST ORANGE, NJ — Hundreds of women and various male supporters recently attended the 10th annual Northern New Jersey Go Red for Women luncheon as part of the American Heart Association’s (AHA) “Go Red for Women” movement, which encourages women to take charge of their heart health in order to live longer, healthier lives.

The event, held at the Wilshire Grand ...