Basking Ridge: About Us

Walter "Wally" Pardo is the founder and Managing Editor of TAP into Basking Ridge.

Wally and his family has spent almost two decades as residents of Basking Ridge.

Walter also is a Founding Partner of WFP Tax Partners, a tax planning & preparation firm and Wealth Financial Partners, LLC, an independent wealth management firm serving clients throughout the United States located at 106 Allen Road, 1st Floor, Basking Ridge, NJ.

Wally is also the Franchise Owner of the POSTAL ANNEX + at Dewy Meadows 411 King George Rd #101 Basking Ridge, NJ (908) 647-7744 is a network of more than 80 franchised online local and subject matter newspapers in New Jersey, New York, Pennsylvania, Florida, and South Carolina, with more than 8,000,000 readers during the past year.  Each site is franchised to a local owner/publisher and provides original objective daily local news reporting.  Current franchisees include business executives, public relations professionals, journalists, hardcopy newspapers, nonprofits and universities.  was founded in October, 2008 by Michael and Lauryn Shapiro, who sought to provide their town’s residents with an all-online, objective, independent, daily local newspaper.  Today, TAPinto covers more than 100 towns in New Jersey, New York, and Florida, and is accredited by the New Jersey Press Association.  

TAPinto is proud to support charitable causes.  During the past year, TAPinto has donated over $250,000 in marketing and advertising to charitable organizations including Susan G. Komen North Jersey, Relay for Life, March of Dimes, Family Promise, and the Housing and Community Development Network of NJ, among others. TAPinto's employees and franchisees are also members of dozens of community organizations including Rotary and the Chamber of Commerce.  

TAPinto offers content marketing, native advertising, social media marketing, exclusive sponsorships, branded content opportunities, email marketing, and traditional online advertising.


TAPinto is available on desktop, mobile, and tablet, and also has a TAPinto App for Android and iPhone.

For more information on marketing on TAPinto, click here.

For more information on franchising a TAPinto site in your area, please visit

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