Berkeley Heights: About Us

Bobbie Peer, a Berkeley Heights resident since 1997, is an active volunteer leader to many community organizations in Berkeley Heights.  Since leaving her insurance brokerage career in NYC to raise her 4 children, Bobbie has remained active in her community by joining organizations that focus on giving back.  She has held board and leadership roles with the Newcomers Club of Summit, New Providence and Berkeley Heights; Summit Junior Fortnightly Club; NJ All Stars; Berkeley Heights PTO; Berkeley Heights Education Foundation; Berkeley Heights Township Beautification Committee; American Red Cross; and Catechist for Little Flower Church.  Bobbie works part time for the American Red Cross out of the NJ Crossroads Chapter in Summit, NJ helping to facilitate the Red Cross High School Clubs and the Peer Education Program for the Northern NJ region.

When Bobbie isn't working or volunteering, you will see her on the sidelines watching her 4 children play soccer, lacrosse, and ice hockey. (While her husband, Andy, is often coaching.) is a network of more than 70 franchised online local and subject matter newspapers in New Jersey, New York and Florida, with more than 7,000,000 readers during the past year.  Each site is franchised to a local owner/publisher and provides original objective daily local news reporting.  Current franchisees include business executives, public relations professionals, journalists, hardcopy newspapers, nonprofits and universities.  was founded in October, 2008 by Michael and Lauryn Shapiro, who sought to provide their town’s residents with an all-online, objective, independent, daily local newspaper.  Today, TAPinto covers more than 100 towns in New Jersey, New York, and Florida, and is accredited by the New Jersey Press Association.  

TAPinto is proud to support charitable causes.  During the past year, TAPinto has donated over $250,000 in marketing and advertising to charitable organizations including Susan G. Komen North Jersey, Relay for Life, March of Dimes, Family Promise, and the Housing and Community Development Network of NJ, among others. TAPinto's employees and franchisees are also members of dozens of community organizations including Rotary and the Chamber of Commerce.  

TAPinto offers content marketing, native advertising, social media marketing, exclusive sponsorships, branded content opportunities, email marketing, and traditional online advertising.


TAPinto is available on desktop, mobile, and tablet, and also has a TAPinto App for Android and iPhone.

For more information on marketing on TAPinto, click here.

For more information on franchising a TAPinto site in your area, please visit

Sign Up for E-News