TAP In The News

September 7, 2022:  TAPinto Founder Michael Shapiro Discusses His Digital Journey to Provide Hyperlocal News

May 4, 2022:  Milestone Mindset Live:  Local Marketing in a Digital World

April 27, 2022:  A network of community news franchises:  Mike Shapiro on what makes TAPinto click

April 21, 2022:  Q&A with Michael M. Shapiro, founder and CEO, TAPinto.net

March 1, 2022:  Ten News Publishers That Do It Right

November 17, 2021:  Michael Shapiro:  Rebirth of Local News

November 1, 2021:  From Network TV News Producer to Editor of Over 90 Pureplay Local News Sites, Meet Adam Darsky

March 26, 2021:  Local News, Marketing, and Franchising: Michael Shapiro

January 1, 2021:  Four Small Business New Year's Resolutions for Success in 2021

December 7, 2020:  Inside TAPinto's Franchise Model for Local News

November 24, 2020:  Innovation and a Sharper Focus:  How Local News is Weathering the Coronavirus Storm

November 11, 2020:  It's Not All Gloom and Doom.  These 9 Local News Orgs Are Thriving.

August 19, 2020:  DIY Branded Content Revenue Grows 45% for TAPinto - Even During a Pandemic

August 6, 2020:  Can Digital Business Models Save Local News?

August 5, 2020:  Entrepreneurs Buying Into TAPinto Franchise Business Model

August 4, 2020:  The Best of Branded Content:  Branded Content Lightning Rounds - TAPinto

July 30, 2020:  #TheNewsProjectLive with Merrill Brown and Alex Leo:  Making it With a Local News Startup: 

May 19, 2020:  Innovation Spring 2020

April 8, 2020:  NJ News Commons Partners Awarded Facebook Journalism Project Reporting Grants to Cover the Coronavirus

April 3, 2020:  TAPinto Network Highlights Work of Bona Journalism Professors and Students

April 2, 2020:  Lenox Expands Media Company

March 26, 2020:  Announcing the First Round of Grants Supporting Local Newsrooms' Coronavirus Coverage

March 4, 2020:  The Beta Test Begins

February 26, 2020:  Why Local News Outlets Struggle with Digital Subscriptions

February 17, 2020:  Announcing the Winners of the 2020 Excellence in Local News Awards

January 7, 2020:  Mike Blinder is 1 on 1 with Mike Shapiro, Publisher and CEO of the TAPinto Network

January 1, 2020:  How can we restore public confidence in journalism?

August 26, 2019:  News You Can Use:  When Local Media Outlets Go Dark, Everyone Loses - Even if People Don't Realize it Right Away

July 12, 2019:  Podcast with Michael Shapiro, Founder and CEO - TAPinto.net Hyperlocal News Network

May 1, 2019:  This Media Company Has Launched 81 Local News Sites and is Expanding

April 21, 2019:  Passage to Profit on iHeart Radio with Mike Shapiro

March 15, 2019: How local news outlets can compete with the Facebook/Google duopoly

February 19, 2019: Mark Di Ionno joins TAPinto chain

February 9, 2019:  Center for Cooperative Media Announces Winners of the 2019 NJ News Commons Excellence in Local News Awards

January 14th, 2019: How Mike Shapiro has grown his franchise model TAPinto to nearly 80 websites

November 13th, 2018Michael Shapiro Talks Tapping In To Your Community On The Danny Tisdale Show (Audio)

October 31st, 2018Creative Paterson: How journalism and storytelling can move communities forward

August 16th, 2018: A Probing Look at Local News Comes to Some Disturbing Conclusions

June 17th, 2018: Michael Shapiro stopped by MSNBC Your Business to talk about his keys to success, building healthy business relationships & more with JJ Ramberg

February 15th, 2018This former lawyer launched a thriving local news network in New Jersey

February 8th, 2018With 66 Franchises, TAPinto Is Ready to Expand Up and Down Coast

December 4th, 2017New Jersey Media: #5Questions with Leah Scalzadonna of TAPinto Cranford

December 1st, 2017: Cranford Radio partners with TAPinto Cranford to create collaborative local news podcast

October 5th, 2017:  Time to Take a Deep Breath — Local News Isn’t Becoming ‘Extinct’

October 2nd, 2017: This hyperlocal news network in New Jersey is thriving

June 14th, 2017Shapiro Taps into Franchise Model to Spread His Online News Site’s Hyperlocal Mission

April 6th, 2017When Human Capital Management Meets Inspiration: TAPinto Berkeley Heights

March 17th, 2017TAPinto.net Providing Hyperlocal News to NJ Communities

January 27th, 2017: TAPinto's 60 Franchises Launch Mobile App to Reach Young Users More Directly

January 3, 2017:  In New Jersey, Only a Few Media Watchdogs Are Left

December 5, 2016:  New Jersey Media:  #5Questions with Michael Shapiro of TAPinto.net

October 13, 2016:  TAPinto Grows to 57 News Franchises; Eyes National Reach

October 13, 2016:  Sustain Local 2016:  How Local Journalism Can Thrive with Partnerships, Community Engagement

June 12, 2016:  Case Study:  A Successful Career Transition for a Local Banking Executive Searching for a Way to Give Back to her Community

April 4, 2016:  The Hyper-Local Media Magnate Journalism Can’t Ignore, Media Shift

March 25, 2016:  New Jersey Sites Tap Into Local News, Columbia Journalism Review

January 27, 2016:  Two-Way Conversion: Aim to Convert Readers into Multichannel Consumers, EContent

November 9, 2015:  Franchises Make Scale Profitable for TAPinto.net’s Two-State Network, Street Fight

September 22, 2015:  Franchisee TAPs Into Two Online News Franchises

July 31, 2015:  Tapping into Online and Mobile News, Discovering a Passion

July 21, 2015:  Who's making money - and who isn't - in local online news?

May 26, 2015:  Five Creative Ways To Fund Your Small Business, Money

May 15, 2015:  Can  Your Business Survive Google's 'Mobilegeddon'?, Forbes

April 22, 2015:  Politicians Scrutinize the N.J. Media at Kean University Event

April 2015:  A Location for Local News:  TAPinto.net has Saved Money and Improved Communications

February 6, 2015:  Community Publishers Mixed on Borrell Prescription for Content

January 7, 2015:  A Look Back at Your 2015 Brags

December 29, 2014:  Will 2015 be Breakthrough Year for Community News?

December 3, 2014:  Are Community News Sites and Investors Ready for Each Other?

October 28, 2014:  How a New Jersey lawyer created a scalable model for online local news

October 10, 2014:  Local Fix:  New Revenue Ideas, Fearing Facebook and Does Local Scale?

October 9, 2014:  Mike Shapiro's TAP Gets New Branding and a Network Strategy

August 15, 2014:  News 12 New Jersey Interviews Jackie Lieberman of TAP into Westfield

July 27, 2014:  New Jersey Now:  Local News Gathering

May 7, 2014:  The Local News Comback

April 7, 2014:  Can local news scale? The Alternative Press tests a franchise model in New Jersey

April 3, 2014:  Alternative Press Expands Hyperlocal Network Into Suburban Philly

March 24, 2014:  The Alternative Press Expands to Pennsylvania

March 4, 2014:  The News in New Jersey:  Start Me Up

March 3, 2014:  Ex-Patch Reporters Launch New Hyperlocal Sites

February 14, 2014:  Could a Hybrid Model Scale Community News and Keep the Passion?

January 30, 2014:  NJTV News with Mike Schneider

September 25, 2013:  Seven Grants Awarded to Start-Up News Sites

August 8, 2013:  ‘Understanding the Reader’ and the Bottom Line: Do They Connect?

May 17, 2013:  Opportunity Knocks

March 8, 2013:  Hyperlocal Cooties

February 11, 2013:  How to Scale Local, and Stay Entrepreneurial

January 17, 2013:  Anatomy of a Startup - Part 2

January 2, 2013:  Anatomy of a Startup - Part 1

November 8, 2012:  Hyperlocal Hotbed Thrives in New Jersey


November 6, 2012:  How One Hyperlocal Editor and His Site Chased, and Were Chased by, Sandy


October 29, 2012:  Hyperlocals Dig In as Sandy Bears Down on East Coast Communities


September 27, 2012:  Civics, Humanities and News Media in New Jersey, Princeton Media Forum

September 27, 2012:  New Jersey Hyperlocal Network TAP Celebrates 4 Years, Continues to Expand


June 26, 2012:  Hyperlocal Net Takes on Patch in New Jersey


May 31, 2012:  NJ’s TAP Grows Indie Hyperlocal Network Through Licensing


May 17, 2012:  Hometown passion fueling local news, indie publishers in NJ - Block by Block


May 17, 2012:  How Hyperlocals Can Burn in Their Brand - StreetFight Magazine


April 4, 2012:  Kjelene Interiews CEO Samuel Burlum And Managing Editor Of The Alternative Press Jennifer Jean Miller


March 2012 Freelancer Jennifer Jean Miller on Launching a Local News Site -- Ebyline Blog


March 2012 Can Long-Tail EBooks Give New Life to Old News? – StreetFight Magazine


February 2012 Hyperlocal is the New Reality - The Marketing Advantage

October 2011 Mike Shapiro, The Man Behind The Alternative Press – Yahoo Voices


June 2011 – Politifax New Jersey

Winner: Mike Shapiro

The Millburn Short/Hills Chamber of Commerce elected to its Board the founder of The Alternative Press, an all-online objective daily newspaper covering 15 New Jersey towns,. The Alternative Press is a model for local cyber journalism.

July 2011 Public Forum with Nick Acocella interviewing Mike Shapiro

- The Hall Institute for Public Policy

The Alternative Press:  A Successful Hyperlocal in the Garden State

The story of why InJersey went out has been told in so many conflicting ways it could be called “Garden State Rashomon.”… streetfightmag.com


Winner: Mike Shapiro

The Millburn Short/Hills Chamber of Commerce elected to its Board the founder of The Alternative Press, an all-online objective daily newspaper covering 15 New Jersey towns. The Alternative Press is a model for local cyber journalism.

- Politifax New Jersey June 1, 2011

eMediaVitals.com 65 Broadway, Suite 601, New York, NY 10006:



AOL's local-news venture looks for green in Morristown

- The Star-Ledger, August 17, 2010   


Hall Institute Launches New Video, Audio Features, February 4, 2010

Rutgers Magazine Interviews AP Editor Michael Shapiro, January 15, 2010

Panelists: Citizen Scribes Can Help Society Asbury Park Press, November 19, 2009

Talk to The Times: Editor for Digital Initiatives New York Times, November 16, 2009

Specialized News Sites Could Become the Next Big Thing New Jersey Business News, November 1, 2009

Dateline: Maplewood New Jersey Monthly, October 31, 2009

Less News is Bad News, October 2009


Local Focus Keeps News Gathering Afloat Franklin Center, September 28, 2009

The Alternative Press New Jersey Monthly, September 22, 2009

Hyperlocal Journalism Gets Legit Minyanville.com, September 18, 2009

TheAlternativePress.com Launches Financial News Section Forbes.com, August 5, 2009

10 Towns and 10,000,000 Hits Strong: All-Online Daily Hyperlocal Newspaper, TheAlternativePress.com, Expands to Chatham, New Jersey PRNewswire.com, June 1, 2009

Interview with TheAlternativePress.com Editor Michael M. Shapiro BlogTalkRadio.com, May 7, 2009

Garden State Green Section of TheAlternativePress.com Becomes New Jersey's New Home for Environmental News and Information, EarthTimes.org, May 7, 2009

Going Loco for Local: TheAlternativePress.com, All-Online Daily Local NJ Newspaper Expands to Westfield, Surpasses 6 Million Hits, The Wall Street Journal, April 30, 2009

TheAlternativePress.com Coming to Westfield, Bruno Tedeschi, April 30, 2009

One of the best local news sites in the country...
-Tina Kelley, The New York Times, May 2, 2009