The Nation’s Fastest Growing Beauty Service Brand Expands

PARSIPPANY, NJ -David Coba, CEO and co-founder of European Wax Center (EWC), the leader in the beauty waxing service industry, announced the opening of its Parsippany location in the State of New Jersey its 52nd in New Jersey. The new center will open on 8/20/2018. It is located at The Troy Hill Shopping Center and will bring its premier quality services to residents and local businesses in the Parsippany area. 

Coba explains, “EWC is a lifestyle brand that is all about revealing beautiful skin and feeling unapologetically confident. With our services and products, we offer guests everywhere the chance to walk into one of our centers and strut out looking and feeling gorgeous.”

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“We are thrilled to be expanding the European Wax Center experience throughout New Jersey” says Judy Cook, Franchisee of European Wax Center’s 1121 US Highway 46 location. “We believe what we offer is about helping everyone find their own version of gorgeous that can be incorporated into a regular beauty routine.”  

The Troy Hills Shopping Center (currently renovation) features the stores of Target, LA Fitness, Petco, Michaels, Massage Envy, Panera Bread and Applebees to name a few. It is located on the corner of US Highway 46 and South Beverwyck Rd.

About European Wax Center

As the largest waxing company in the U.S., European Wax Center (EWC) believes that revealing beautiful skin is the first step toward revealing the best version of yourself. The brand's mission is to inspire women to be authentic and unapologetically confident in everything they do.

European Wax Center (EWC), an iconic beauty lifestyle brand, was founded by siblings David and Josh Coba in 2004. The concept was simple: to bring the EWC distinctive waxing expertise and unmatched experience to women throughout the USA. 

Today, EWC is a lifestyle beauty brand admired by millions for our all-natural COMFORT WAX®, their exclusive 4 Steps to Gorgeous® process, and propriety collection of services and brow, body, and skincare product collections that enable everyone to feel pampered, confident, and beautiful in their own skin. EWC is so confident that it will be love at first wax, the first wax is always complimentary.

With over 680 open centers, European Wax Center is recognized as one of the fastest growing companies in the beauty lifestyle services category and continues to outpace the OOH waxing market.

For more information about EWC or to book reservations, visit: