FRANKLIN TOWNSHIP, NJ - Venus Jewelers celebrated its 40th anniversary with a ribbon-cutting ceremony Oct. 4, at 1024 Easton Avenue in Somerset.

Public officials, community leaders, local business owners, and long-time friends of Venus Jewelers surrounded principals Dr. Peter Stavrianidis and Dora Fount to mark the milestone. 

"It is such an honor," Stavrianidis said. "If my late father George could see what we've built today, I'm sure he'd be so proud to see the family legacy grow beyond his wildest dreams. My sister Dora, my son Jason and my whole team, stand here humbled, proud and so thankful to this community and to everyone who joined us for our 40th."

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Township of Franklin Mayor, Phillip Kramer (D), council members Kimberly Francois (D — At-Large), Rajiv Prasad (D — At-Large), James Vassanella (D — Ward 5), Assemblyman Joe Danielsen (D), Commissioner Upendra J. Chivu (D), and community leader Bill Grippo were among guests who spoke about the history, and relationships Venus has built through the years. 

The day was also marked with an announcement proclaiming Oct. 4 Venus Jewelers Day in Franklin Township by Prasad. 

"Venus Jewelers is truly one of Franklin's finest Jewels," Grippo told TAPinto. 

During the anniversary celebration, Stavrianidis' philanthropic nature was highlighted. Stavrianidis serves in several non-profit organizations and community projects including the State Theatre of NJ, Harvest of Hope, Franklin Township Chamber of Commerce, Warriors for Life, Road to Success, YMCA Task Force, and others.

In its 40 years of doing business, Venus Jewelers has tripled the size of its original store without sacrificing customer service. 

"We have managed to maintain a small-town family feel while growing into our current space," Stavrianidis said. " We've cultivated a diverse and loyal following by focusing on diamond and gemology education, value, and building trusted relationships above all." 

Venus Jewelers has become a bridal destination by sourcing diamonds directly from Antwerp, Belgium, one of the world's major diamond centers and curating one of the largest bridal selections in NJ. It is also a Forevermark retail partner, an exclusive diamond brand from Debeers, and a proud member of the elite American Gem Society.

Delivering on momentous moments such as engagements and anniversaries has earned Venus Jewelers a five-star rating with nearly 400 customers on Google reviews.

"Exceptional service, very warm & friendly environment," one review reads. "Beautiful and different display of jewels. Great hours and jeweler on-site for any repairs! A must visit!"

Venus Jewelers hosted a month-long lineup of festivities centered around giving back to the community. Kicking off the festivities, they started with a Finders Keepers Giveaway, a scavenger hunt for $10,000 of jewelry pieces hidden in the Franklin Township area. Customers were also mailed more than $40,000 worth of scratch-offs to be redeemed at Venus according to Stavrianidis. 

Dr. Peter Stavrianidis, principal of Venus Jewelers, said, “We feel fortunate we’ve been able to build our family business around something that for us is a legacy, a mission, a way of life. Our lineup of Anniversary events is a big thank you to our community for growing with us and allowing us to share our passion for 40 years.”

About Venus Jewelers 

A fifth-generation family-owned and operated business that has been in operation for 40 years at its present location in Somerset, New Jersey.

Venus is known for its vast designer bridal selection, custom-design work, repair services and as direct diamond importers and was voted Courier News "Best of the Best" jewelers by the Readers Choice Contest. Visit for more information.