SUMMIT, NJ - MySuperSnacks Granola Bites, a kid-friendly health snack, has arrived on the market at local
Whole Foods stores.
Creators Katie Jesionowski and Silvia Gianni of Summit were inspired to create the snack in order to give parents a healthier option for their kids. While there are many options for kids’ snacks out there, there are few healthy alternatives, according to the duo.
“Most large brands have been pressured by consumers to offer ‘better-for-you’ foods in recent years. In most cases, that means a lower sodium version or a product with more whole grains that their original product,” they said. “However, the nutritional benefit is often still missing.”
Jesionowski and Gianni say their favorite thing about the bite-size granola pieces is that people are surprised how good the snacks really taste. At a suggested retail price of $2.99 a pack, kids are getting flavor they love and a taste they’ll love as well, they said.
“Kids love real, nutritious food,” said Jesionowski and Gianni. “They deserve that.”
Initially, Jesionowski wanted to create baby food line when her children were born. However, many companies surfaced with that idea as well, so she held onto the idea until her kids were a little older. She mentioned the idea to Gianni and the two friends began planning the kids’ snack food.
MySuperSnacks contain “flax seeds with brain boosting omega threes, amaranth flour (the ‘super’ ancient grain), antioxidant-rich blueberries, and apples with satiating fiber,” according to Gianni and Jesionowski. There are three grams of fiber and protein and less than eight grams of sugar per serving.
“Kids naturally gravitate to the chocolate chip but many prefer the apple raisin and blueberry banana acai for their real fruit flavors and soft texture,” they said.
MySuperSnacks are available at over 100 retail stores in Connecticut, New York and New Jersey, as well as online at www.abesmarket.com and www.thebabygrocerystore.com. Jesionowski and Gianni have already talked to their food scientist about launching MySuperFoods’ next product, which they hope will come out within the next year.
According to Gianni and Jesionowski, they want “parents to see MySuperFoods and know that the food is trustworthy, non GMO, all natural, and a nutrient powerhouse.”