Kidville Approved to Open in Westfield at Board of Adjustment Meeting

January 31, 2013 at 8:14 AM

WESTFIELD, NJ--The Westfield Zoning Board of Adjustment approved the establishment of a Kidville on 109 East Broad Street at a special meeting on Wednesday.
The business was originally deemed not in compliance with the Land Use Ordinance section 11.25A, which encourages pedestrian retail sales and personal services oriented to shopping on the ground floor and residential use on the upper floors. 
Kidville is a franchised child activity center that caters to young children, primarily from one to three years old, with classes from art to dance as well as birthday parties on the weekends. Kidville also incorporates retail into all of their locations. The Westfield location will utilize front windows as display windows for the store to better fit in with the rest of the central business district that it is located in.
Richard Elbert, AIA, Esq. represented the applicant. Four witnesses testified in favor of the approval of the Kidville. The first was Rammy Harwood, the co-founding president of the franchise. Harwood started Kidville nine years ago and there are now 30 different locations internationally with local locations in Monclair, Summit, Englewood, Paramus and Hoboken. Harwood referred to Kidville as a “premium brand prominently in upper-class and affluent neighborhoods."

“A lot of local merchants love Kidville because they bring traffic in at times when traffic is low,” said Harwood.
He also added that Kidville brings in a demographic that betters central business districts--affluent consumer moms. Being that Kidville is not a daycare, there is always a guardian or caregiver of each child on the premises.
“A parent or caregiver is within a hug’s reach,” said Harwood.
Catharine Wilder, one of the franchisees of the Kidville to be opened in Westfield along with her husband Paul, also testified. Wilder first considered opening a Kidville after taking her two children to the one in her home town of  Hoboken. 
Wilder stated that she chose Westfield as a location because of its good school district and because it was a good place to relocate her family to. Wilder and her husband noticed friends of theirs with families relocating to Westfield, as well.
“We noticed a trend of people from Hoboken and New York City with small children moving to Westfield," she said.
The two other witnesses--Gregory Telmont, the architect of the building to be used by the Kidville, and Michael Tobia, a board planner--had both testified in front of the Westfield Zoning Board multiple times in the past and helped to plead the case of approval for the opening of Kidville. 
“The positives are quite overwhelming,” said Board Chairman William Heinbokel, hearing the testimonies of the four witnesses as well as two additional testimonies of people of the public that also supported the approval.
The board approved Kidville on the basis that the backdoor be only used for deliveries, the retail front be maintained and the first floor not be used for classes.

“Like Disney World, once you get off the ride you are surrounded by retail,” said Heinbokel. 

TAP Into Another Town's News:

TAP Into Another Town's News:

Sign Up for E-News


Newark Man Shot in Roselle Dies, Police Charge Suspect with Murder

January 22, 2017

ROSELLE, NJ — Twenty  one-year-old Tyquan Johnson of Newark, who was shot in the early morning hours on Saturday in Roselle, died later that afternoon. Authorities are searching for 25 year-old Nathaniel Price from Roselle and have charged him with murder and other related weapons offenses, according to acting Union County Prosecutor Grace H. Park.

Roselle Police officers were ...

Thank You, Westfield PD

January 22, 2017

Dear Editor,


It is imperative that Chief of Police David Wayman and the entire Westfield Police Department are recognized for the utterly outstanding job they performed at the Westfield Washington's Women's March yesterday, Jan. 21. 


As we realized the numbers of marchers were reaching unexpected, epic proportions the day before, they quickly ...

Upcoming Events


Mon, January 23, 1:30 PM

Westfield Area YMCA, Westfield

Free Ageless Grace Class


Tue, January 24, 7:00 PM

Municipal Building, Westfield

Westfield Town Council Meeting

Community Calendar Government

Tue, January 24, 7:30 PM


Westfield Board of Education Meeting


Free Public Wi-Fi in Union County Parks and Facilities

January 19, 2017

The Union County Board of Chosen Freeholders is pleased to announce that free public Wi-Fi access is available now in 6 new parks throughout the county. There are now a total of 11 county parks and facilities that offer free Wi-Fi.

“We are committed to ensuring that our recreation facilities are up to date and welcoming to a broad range of activities.” said Chairman Bruce Bergen.

Audio: Point View's Petrides Talks Money Management in Light of Pending Fed Rate Hikes

January 23, 2017

Point View Wealth Management's Managing Director and Portfolio Manager, John Petrides, interviewed by the Wall Street Journal discussing the Fed’s path to a normalized 3% rate hike possible by 2018:

Point View Wealth Management, Inc. works with families in Summit and beyond, providing customized portfolio management services and comprehensive financial ...

Tax Season Starts Today

The Internal Revenue Service announced that the nation's tax season will begin Monday, Jan. 23, 2017, and reminded taxpayers claiming certain tax credits to expect a longer wait for refunds. Some refunds will not be released until after Feb. 15. The IRS still anticipates issuing more than nine out of 10 refunds in less than 21 days, but there are some important factors to keep in ...

Westfield Area YMCA Offers Programs for Children and Young Adults with Special Needs

The Westfield Area YMCA is pleased to offer programs for children and young adults with special needs. 

The Dragonfly program for young adults 18-26 with special/adaptive needs offers physical, recreational and social programs free with membership. Classes include:

Strength & Conditioning:  Ambulatory participants learn about muscle ...

A Winning Real Estate Strategy

If you’ve been thinking of selling your home, consider this …

Interest rates are still historically low and home prices are at record highs.  With predictions that interest rates will adjust upwards in 2017, there is presently an abundance of buyers looking to capitalize on these low rates.  Low interest rates mean more buying power.

We are in the hottest selling ...

Doing Too Much for Our Children

January 20, 2017

As parents, we all have that innate desire to protect and provide for our kids. Yet, at some point we must ask ourselves, Are we doing too much for them? 

We are all guilty of mild and extreme acts of over-protectiveness and over- parenting that can be very damaging to our children. Many parents are willing to overextend themselves in catering to their children and excessively ...

Westfield High School Students Selected for Region Band & Orchestra

Seven Westfield High School Band students were accepted to the 2017 New Jersey Music Education Association Region Band or Orchestra.  Three of the seven students placed first overall in their instrument: Dale Beyert - Wind Ensemble and Orchestra, Trumpet; Michael Hauge - Wind Ensemble, Eb & Bb Clarinet, and Brooke Walden - Wind Ensemble and Orchestra, Piccolo & ...

Testing Your Resolve

Now that the ball has dropped in Times Square it is time for another annual tradition – New Year’s resolutions. So, along with improving your diet and exercising more, consider adding these:

“Will” you? – I have lost count of how many clients with whom I have met that have a spouse, children and substantial assets but an outdated or even no will at all.

Closed Fund Open Mind

Closed-end funds (CEFs) can play an important role in a diversified investment portfolio. They offer benefits similar to those of an open-end mutual fund, but also sport unique advantages.  

Unlike a traditional open-end mutual fund, CEFs have a fixed number of shares available to trade. Their price is not tied to the value of the underlying portfolio. The only way the number of shares ...

Video: Mistreated, Harassed, Abused, Discriminated Against or Retaliated Against at Work?

Have you been mistreated, harassed, abused, discriminated against or retaliated against by your employer?

Watch this video to learn how Westfield employment attorney Fred Shahrooz-Scampato, who for the last 25 years has aggressively represented employees, can help you.

If you are the victim of prejudice or spend every day in a hostile work environment, you can give him a call for ...

Holy Trinity School Spotlight - 6th Grade

Sixth grade is a transitional year for students as they enter middle school.  Holy Trinity School embraces this change through its continued commitment to creating an environment in which its students can grow and develop academically, socially, and spiritually. 

In sixth grade, the curriculum becomes more departmentalized with students rotating classes for various subjects and ...

Imagine Receives Grant of $20,000 from the Northfield Bank Foundation

“We are so grateful to The Northfield Bank Foundation for their generous grant of $20,000 for the expansion of our bereavement support programs at our new center in Mountainside!” said Stuart Arnold, Imagine Board Chair.  “We are moving in the nick of time as all of our Green Groups (ages 10-12 approximately) are full.  Moving into this new space will allow us to ...

South Orange Middle School Students Walkout of School in Protest of Inauguration

January 20, 2017

SOUTH ORANGE, NJ - South Orange Middle School (SOMS) students walked out of school today at about 12:30 p.m. in protest of the Presidential inauguration of Donald Trump.

According to reports, SOMS students began protesting inside the halls at about 12:15 p.m., with the walkout happening shortly afterwards. The protest, which was student-led and organized, was largely organized ...