Home & Garden

Ella Allure Interior Design Celebrates One Beautiful Year in Westfield

February 11, 2013 at 1:50 PM

WESTFIELD, NJ—As a little girl growing up in Clark, Daniela Palumbo of Ella Allure Interior Design Center visited her family’s Sav-Mor Upholstery shop on Staten Island, where her family has owned and operated the business for over 30 years. 

 “I used to sit on my dad’s cutting tables,” said Palumbo, who grew up in the industry and was managing her father’s fabric showroom by the summer after she finished high school.

When it came time for college, Palumbo, an Olympic-level gymnast, found herself turning down a full scholarship in gymnastics so that she could follow her real dream of studying interior design.

Sign Up for E-News

While at the New York School of Interior Design, she continued to expand her work at Sav-Mor, making site visits and offering new services to complete customer’s design schemes. She rounded out her early work experience with an interior design firm in Manhattan, but soon enough found herself back at the family business.

“As his company Sav-Mor was growing, so was I,” she said of her dad’s shop. They decided to open a second shop, this time someplace new. 

“I looked into a lot of towns. Westfield felt like the perfect fit,” said Palumbo. She added, “There was a need for this in Westfield.” 

Ella Allure, which sits neatly on Broad Street between Nirvana and GAP Kids, opened its doors last January. Word-of-mouth spread about their ability to design to “Every budget, every personality, every style, every taste,” Palumbo said, and clients from Westfield and beyond have kept the little shop busy from the start.

Meanwhile Daniela and sister Gabriela Palumbo were chosen by Design Industries Foundation Fighting AIDS as Up and Coming Designers to participate in the 2012 Picnic by Design event benefitting the foundation—a high honor for young designers and one that the women enjoyed.

But the everyday tasks of running the business seem to thrill Palumbo as much as any celebrity-studded event. During a recent visit from a representative of one fabric company, Palumbo eyed a case of lush fabric samples like a kid who just found the candy shop that comes to you.

Each of the fabric lines in Ella Allure’s extensive library, she explained, has a unique story. For example, she carries a line from a house that once made fabrics for Marie Antoinette. The shop is filled with patterns, colors and textures to fit a spectrum of styles and budgets.

A New Level of Personalized Service

Ella Allure offers anything but a one-size-fits-all approach.

 “What Ella Allure offers is the personalization of a do-it-yourself project, but with my expert guidance. I try to completely eliminate that overwhelming feeling,” said Palumbo.

She can certainly do all of the shopping for you, as traditional designers do, but Palumbo is just as happy to bring clients with her to the to-the-trade fabric houses that the public normally never gets to see. 

Whether it’s replicating a beloved antique piece of furniture that’s been destroyed in a storm or furnishing and decorating an entire house, “What I love most about what I do is the reaction people have to each individual project,” said Palumbo. 

The shop offers a to-the-trade discount to other designers in the area, as well, who might otherwise go to New York City to do what she and Sav-Mor can do for them right out of Westfield. 

“It’s nice to have a local place that offers this,” said Palumbo.

Ella Allure is located at 220 East Broad Street in Downtown Westfield. Call 908-654-3527 or email Daniela@EllaAllure.com for more information. Store hours are 10 a.m. to 5 p.m. Monday through Friday and 10 a.m. to 4 p.m. on Saturdays. Walk-ins welcome.


Editor's Note:  Ella Allure Interior Design Center is an advertiser on TheAlternativePress.com.  To learn more about becoming an advertiser, please call 917-676-2302 or email jlieberman@thealternativepress.com.

TAP Into Another Town's News:

TAP Into Another Town's News:

Sign Up for E-News


Condominiums Will Replace Lawnmower Shop in Clark

December 2, 2016

CLARK, NJ – A seven-unit condominium building will soon stand on the site of the Clark Power Equipment property at 1132 Westfield Ave.  The Clark planning board voted unanimously in favor of an application presented by Vincenzo Associates at its meeting Thursday night.

Site engineer Edward Dec said the single seven-unit structure is a better use of the lot’s size and shape ...

Westfield Police Blotter: DWI with Child in Vehicle, Home Burglary Reported

November 30, 2016

November 25, 2016 2:05 p.m.

Officers Domanoski and Penn arrested Kenneth T. Oakes, age 39, of Scotch Plains, NJ, for possession of marijuana under 50 grams and possession of drug paraphernalia subsequent to a motor vehicle stop. Mr. Oakes was transported to WPD, processed and released with a summons.

November 26, 2016

Officer Domanoski and Ferry arrested Brenda Titus, age 41, of Newark, ...

College Men's Club of Westfield Holds Third Annual Texas Hold 'Em Tourney

December 1, 2016

On Nov. 19, the College Men’s Club of Westfield held their third annual Texas Hold ’Em Tournament at the Kenilworth Veterans Center, where they raised money to support their mission of providing college scholarships to deserving young men in the local community. The winners were Vincent Coyle, first place; Brian Boufarah, second place, and Mark O’Brien, third place.

The ...

Register for Westfield Area YMCA's Programs and Get More Than Exercise This Winter

The Westfield Area YMCA’s Winter program registration begins at 6:00 pm on Thursday, December 8th for Gold and Silver members and at 7:30 am, Monday, December 12th for Program and Non-Members.  The Winter Session runs from January 2nd-February 25th.

New classes for adults this winter include: Cardio Strength Blast, Cardio Strength High Intensity ...

Holy Trinity School Spotlight - Kindergarten

At Holy Trinity School, Kindergarten is cool!  In Kindergarten, students learn the fundamental skills necessary to thrive in a school environment. The Holy Trinity Kindergarten is a full-day, faith-based program focused on reading readiness, language development, math, and science concepts.   Students also take part in several special classes each week that include music, library, ...

GWACC (Greater Westfield Area Chamber of Commerce) Invites the Chamber and Community Members to Enjoy a Trip to Pompeii & the Amalfi Coast

GWACC has announced today that it will be visiting irresistible Southern Italy & Amalfi Coast, departing Oct. 11, 2017 and is inviting chamber members, and family and friends of chamber members to join them on this once in a lifetime experience.

Rich in culture and stunning scenery, irresistible Southern Italy is the setting for this breathtaking journey. Enjoy an eight day ...

My Epic Beauty Fails

One day as I was looking around a high-end cosmetics store for a new lipstick, a “beauty expert” approached me and said that I was so stunning I should forget the lipstick, and get a lip plumper instead. At first I wondered why I needed a lip plumper if I was already so stunning. But then I thought, “Now here is someone wearing a badge that says, ‘beauty expert,’ so ...

Dog Found in Fanwood

Update: Reunited with owner!

Original post: This dog was located by Fanwood police on Terrill Road Nov. 25. If you know him, call the Fanwood Police Department at 908-322-5000. The dog has no collar, no dog tag and is not microchipped. Police believe he is from Plainfield because of where he was found. 

Tamaques Elementary Launches New 'Makerspace' Initiative

With the objective of fostering students' critical thinking, imagination and creativity, Westfield Public School librarian Christine Pitarresi has spearheaded a new program at Tamaques Elementary, called "Makerspace." Observing current trends and needs for growing minds, Ms. Pitarresi enthusiastically noted, "We used to be a society of makers, now we are ...

Lindabury Bolsters its Commercial Real Estate and Finance Practices

Lindabury is pleased to announce the addition of attorney Amanda M. Curley to its Business and Commercial Real Estate practices. Amanda will focus her practice on commercial real estate financing and related transactions.  Amanda has experience advising commercial real estate owners and developers on transactions, redevelopment law and land use matters.  She also is well versed in New ...

Bodnar Auctions Unlocks Time Capsule of Museum-Quality New Jersey Americana Collected by Navy Seal

November 28, 2016

EDISON, NJ - A museum-quality sale of New Jersey Americana accumulated over a lifetime by a former Navy Seal will be sold at no reserve during Bodnar Auction’s Dec. 3 sale at the New Jersey Convention & Exposition Center.

Separate and apart from the Navy Seal’s collection are 46 vintage maps from a separate estate, including 19th-century maps of Somerville and ...