VERONA, NJ -- Stephanie Willoughby, host of TAPintoTV’s original series, HomeGrown, spoke with Anna Coy, Florist and Owner of Blooms in Hand, about life during the COVID-19 lockdown and how her business has rebounded now that New Jersey has started reopening.
Blooms in Hand is a full-service floral studio in Verona. While they are primarily a subscription service, delivering bouquets weekly, bi-weekly or monthly, they also host classes, workshops and service special events and weddings.
“I’ve always had an interest in gardening and floral work,” said Coy, who worked with a florist in Philadelphia for over a decade learning the business, before she moved to New Jersey and starting her own business here.
The COVID-19 outbreak and the closures it brought were difficult times. “I had a breakdown. I definitely did some sobbing,” Coy said. Her calendar for the spring had been loaded with events. “To have all of that gone in an instant was really kind of hard.”
Once New Jersey began its Restart and Recovery Program, Coy waited until it was safe and deliveries could be made before reopening just ahead of Mother’s Day. “To be closed for so long and then jump in with both feet into the biggest holiday of the year was really an intense week.”
She has resumed deliveries and now offers an at-home floral arranging kit for both parents and kids “if you’ve ever wanted to try to make something for your table.”
Blooms in Hand is also holding a floral arranging event in person and outdoors this summer, at Morgan’s Farm in Cedar Grove, but with some important changes, such as enrolling less people over more nights and incorporating social distancing. “It’s also great to give back to a local farm,” said Coy.