READINGTON, NJ -- Profeta Farms, an organic farm in Hunterdon County, is one of the many businesses in New Jersey who was forced to adjust their operations during the COVID-19 pandemic. As part of their original mission, Profeta Farms built a market on site in order to sell the food grown on the farm directly to customers. But once stay-at-home orders were issued, and people avoided shopping in stores, they started a home delivery service to bring their organic food right to their customers’ doorsteps.
Profeta Farms was founded by spouses Joanne Malino and Paul Profeta. “We want to grow the healthiest possible, purest possible food and get it to as many people as we can,” Malino said. “We call ourselves beyond organic,” explained Profeta, who said that their standards were often far higher than the benchmark the USDA sets for food to be certified as organic.
When the pandemic hit, at first, Profeta Farms started a curbside pickup program, but soon realized that customers wanted more. So they started a delivery service, which is free with a minimum $50 order, that brought fresh food from their farm directly to homes in over 35 towns across Essex, Hudson, Hunterdon, Morris, Somerset and Union counties. To make the service work logistically, each town has a different delivery day during the week. To see a list of current towns and dates of delivery, visit their website at: www.profetafarms.com/home-delivery-pickup-info.
The morning of delivery, pickers at Profeta Farms pick and pack orders, which include ice packs and insulated bags, and are delivered in refrigerated trucks. Profeta Farms offers a wide range of food items: fruits, vegetables, meats, cheeses, eggs, dairy items, baked goods and a small selection of grocery items. Orders can be placed online at www.profetafarms.com.
Malino said that the community response has been very positive, and customers email them praising the quality of the food. The delivery service has been “a way for us to get our food to more people on the basis of convenience,” she said,” but as New Jerseyans embrace reopening, “maybe they won’t want to go back” to buying their food at supermarkets. “Revolutionizing the way America eats,” said Profeta. “That’s what it’s all about.”
To learn more about Profeta Farms and their delivery service across New Jersey, visit them online at www.profetafarms.com.