NEW PROVIDENCE, NJ - Online audiences are growing exponentially, but many businesses wonder how they can effectively and affordably access this universe, and when they do, how can they attract a potential customer that is interested in and local to their place of business?  The answer is content marketing on a local news site combined with social media lift.

Here at TAPinto, each site is locally focused, which attracts a local audience to your business. 40 percent of TAPinto’s established readership reports that they buy products or services they see marketed on TAPinto.  Meanwhile, aligning your business’s brand with TAPinto’s well-regarded reputation further enhances your business in the community.  

Through TAPinto’s do-it-yourself marketing platform, businesses and organizations can reach local audiences in a multitude of ways, including press releases/announcements, events, classified ads and real estate listings.  The best part is...each piece of content can be upgraded to include a paid partnership post on our local TAPinto Facebook pages, enabling the business to reach deep into our local audience. 

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Facebook defines a paid partnership as “a creator or publisher's content that features or is influenced by a business partner for an exchange of value”. 

The benefit of joining in a paid partnership with any brand is visibility of your brand. Your established audience already knows the value of your product or service and believes in it enough to be a follower. While their word of mouth will generate some new leads, content marketing combined with a paid partnership will share your brand’s value beyond your current customers. 

Your brand will be able to reach a wider audience in your local area by leveraging the established audience of your local news site’s followers. Together, your brand will reach well beyond your current customer base.  

For more information on marketing opportunities, please click here.