The Long Beach Island Region is looking forward to joining the rest of the state in beginning summer at the Jersey Shore sharing the Spirit of Travel during National Tourism Week May 3-9

SHIP BOTTOM, N.J. - May 1, 2020 - The Southern Ocean County Chamber of Commerce has been serving as the official Destination Marketing Organization for over a century, working with businesses and elected representatives to promote the benefits of visiting or vacationing in the Long Beach Island Region; taking part in National Travel & Tourism week since it became an annual tradition in the US travel community. Typically, it is a time when members gather as well as represent the area at tourism events across the state. It is also a time to discuss the importance the tourism industry has in our economy bringing employment, investment and services to the entire region.  This year, the COVID-19 emergency is having an unprecedented impact on all aspects of life. The Southern Ocean County Chamber recognizes that more than ever, the community must come together, support each other and remind our country that even through the most difficult times, the spirit of hospitality cannot be broken.

The Chamber has chosen National Tourism Week to introduce their Refresh initiative. This regional and detail oriented approach will be rolled out on Monday to their members with a call to action to participate in welcoming all by land and sea, so we are prepared when restrictions are lifted. The Refresh Initiative is structured with three parts, it will contain updated COVID resources for members  to stay on top of relief efforts, a Welcome Campaign playbook that will feature a new call to action each week for members to have an opportunity to receive amplified outreach through digital marketing, earned and social media, The campaign will be analyzed weekly to help stay current and responsive to consumer sentiment with new play tactics available to members to participate in the ongoing marketing. The chamber has invited their EMS members and Downtown Driven Municipalities to have input in the campaign to raise awareness of any of their messaging as well. The third part will be a late spring launch of a new destination website that will house an interactive directory and local insight.

The Southern Ocean Chamber will be recognizing the week on their May 4 LBI Region Report Radio Show, on May 6 by participating in the Jersey ShoreCast Tourism webinar featuring their CEO Lori Pepenella as well as a Business Resiliency Google live Stream that afternoon. All who are looking to use Tourism Week to begin planning can do so by viewing the  Land & Sea Digital Guide available with links to businesses . For more information please go to and on social as @lbiregion @southernoceanchamber