Lori Pepenella will join members of the New Jersey Tourism Industry Association and Destination Marketing Organizations presenting to officials from across the state at their November 21 session “Building a Welcoming Brand Through Tourism Marketing.”

Representatives attending the 2019 NJ League of Municipalities Conference can take part in a dialogue on how municipalities have been successfully working with Destination Marketing Organizations on building community branding as well as stronger messaging to attract visitors as well as potential investors. Discussing the importance of Destination Marketing Organizations to local economic development, need for supporting tourism funding and efforts in bringing visitors to boost our local economies, the November 21 panel will provide a cross section of tourism expertise.

Mayor Barbara Jo Crea of the Township of Little Egg Harbor will be presiding over the session. The conference's tourism panel include  Judith Ross CDME, Vice President of Meadowlands Regional Chamber and Meadowlands LIVE CVB, Lori Pepenella, CDME Chief Executive Officer of Southern Ocean County Chamber of Commerce which serves as the Long Beach Island Region DMO, John Siciliano, Executive Director of the Greater Wildwoods Tourism Improvement & Development Authority, Peggy Kelly, Director of Tourism Marketing for Hudson County and Joseph Simonetta, Executive Director of New Jersey Tourism Industry Association.

Each speaker will present a facet of how to "Build A Welcoming Brand Through Tourism Marketing" from foundation  to managing expectations. New Jersey Tourism Industry and its member Destination Marketing Organizations will share success stories on how the  professional and consistent coordination of programing, marketing campaigns and metrics help attract new investors, revitalization and visitors to the state of New Jersey. Lori Pepenella will discuss the success of their Downtown Driven initiatives which includes Beach Haven, Ship Bottom, Tuckerton, Little Egg Harbor, Stafford Township and Barnegat; as well as the global re-accreditation the organization has received this year. The session will take place in the Atlantic City Convention Center and attendance will qualify those needing Continuing Education Units. For more information on the Southern Ocean County Chamber of Commerce go to www.visitLBIregion.com or contact their office at 609-494 -7211.