Basking Ridge, NJ- Located at 3644 Valley Rd., in the center of Liberty Corner, Liberty Corner Computers offers computer services to residents and businesses in Liberty Corner, Basking Ridge, and surrounding communities. It is owned and operated by Scott Kessel.
Scott sat down with TAP into Basking Ridge to tell us more about LCC.
TAP INTO: How did you get your start in the computer business?
SK: I've always been interested in computers. My dad worked for IBM so I had a PC in the home in the 1980's. For years, I would build my own computers and do this type of work for friends and relatives. When it came for me to look for a job, I decided to work for myself. I opened the business in 2011. Computers are really something I have always enjoyed so I made a business out of it.
TAP INTO: What separates you and your company from the competition?
SK: I treat my clients like neighbors. I would rather have fewer clients that I treat better than a large number of clients who get lost in the shuffle. You will always deal with me, unlike going to a box store where you drop off the computer to one guy and another works on it and yet another hands it back to you.
TAP INTO: What advice would you give someone just starting out in the your business?
SK: Focus on solving people's problems and charge a fair rate for it.
They will call again.
TAP INTO: What is one thing that you would do with your business if you knew you couldn’t fail?
SK: I would love to expand to be able to help more people.
TAP INTO: What significant changes have you seen take place through the years and what are the trends you see going forward?
SK: A lot of what I do has to do with virus removal, undoing malware. What's changed is the sophisticated ways in which scammers can scam you out of your money. Getting people to sign up or click where they should not be clicking. Even a fake security program which leads to ransomware.
This is the latest scam, they’re not trying to steal your identity or outright steal money from you, they just lock your computer down and hold things for ransom. Encryption is being used in these ransomware attacks. Pay up, lose your data, or recover your own back up.
TAP INTO: Please describe the strangest or funniest incident that you have experienced in your business.
SK: A mother brought her son's computer that wasn't working properly.
I opened it up and I found a dead mouse. Problem solved.
TAP INTO: What ways have you found to be the most effective for promoting your business?
SK: Word of mouth happens when you do a great job.
TAP INTO: What is one sentence would you like people to use in describing the way you do business?
SK: He's trustworthy.
Scott Kessel has lived in Bernards Township for the past thirty years. In addition to serving the community as a volunteer firefighter for the past twenty-five years, he also worked as an emergency services dispatcher in Bernards Township for over seven years. Most recently, Scott worked at a small computer repair firm after returning home from a five-month trip to Antarctica where he worked in communications and with computers.
Liberty Corner Computers
How can we help you with your personal computer problems?
Call us at (908)350-7474!
Office location: 3644 Valley Rd., Liberty Corner NJ, 07938
(use Basking Ridge, NJ 07920 for GPS location)
Regular Office Hours
(Please call ahead)
Monday through Friday
9:00 - 5:00
Additional hours available