Press Releases

RideWise releases Somerville Street Smart Report


The rate of drivers stopping for pedestrians in Somerville crosswalks increased 23 percent according to before and after surveys conducted by RideWise as part of the Borough’s Street Smart pedestrian safety campaign. This is according to a report released this week by RideWise.

The Borough of Somerville is the second municipality in Somerset County to partner with RideWise on a comprehensive six-week campaign, which also saw a 10 percent increase in the rate of cyclists obeying traffic laws, and a four percent increase in the rate of pedestrians using the crosswalks.

Street Smart is a statewide initiative to promote safe travel behavior through education and enforcement of pedestrian and motor vehicle laws. The campaign was developed by the North Jersey Transportation Planning Authority (NJTPA) in response to New Jersey’s designation as a “focus” state by the National Highway Traffic Safety Administration. New Jersey ranks sixth in the U.S. in pedestrian fatalities at a rate of 24 percent – nearly double the national average 14 percent.

Sign Up for E-News

Locally, Somerville has seen 135 incidents involving vehicles, bicyclists and pedestrians between 2009 and 2016, according to Numetric, the crash analysis tool from Rutgers University’s Center for Advanced Infrastructure and Transportation (CAIT). 47 of these incidents involved bicyclists and 88 involved pedestrians. More than half of the incidents occurred on Main Street in downtown Somerville. In response to these findings, representatives from RideWise met with Somerville Borough officials in late 2016 to propose a Street Smart campaign.

Somerville’s Street Smart campaign lasted approximately six weeks, with education and enforcement activities occurring during the months of June and July 2017. After the June 1 kick-off, Somerville Borough police and RideWise staff engaged in education and outreach by distributing warning cards to pedestrians and motorists who failed to comply with pedestrian safety laws, and by hanging signage in store fronts and at key locations around town. The Somerville police organized a detail to enforce pedestrian laws among motorists. This involved monitoring behavior at the intersections of Main Street and Grove Street, Main Street and Division Street, and Main Street and Union Street.

“Somerville is to be commended for taking a leadership role in keeping residents safe and joining other communities like Morristown, Summit, Flemington, Princeton and North Plainfield to conduct a Street Smart campaign. After seeing the results, it’s clear the campaign is effective in reducing dangerous behaviors among drivers, pedestrians and cyclists.” said Donna Allison, RideWise Executive Director.

The full report can be viewed at the RideWise website under the "latest news" section on the home page.

TAP Into Another Town's News:

You May Also Be Interested In

Sign Up for E-News

Basking Ridge

Somerset County Preparing for Construction of Finderne Avenue Bridge, Beginning Feb. 20

February 19, 2018

BRIDGEWATER, NJ - The Finderne Avenue bridge, between Union Avenue and Foothill Road, will be under construction from Feb. 20 for about nine months, according to a release from Somerset County.

The bridge will be constructed in three separate stages, with one lane northbound and one lane southbound being maintained, aside from intermittent single-day closures as required. In addition, ...

‘Reefer Madness’ Comes to Chatham Borough Council; Cannabis Advocates Make Pitch for Chatham Marijuana Shop

February 14, 2018

CHATHAM, NJ - A group of pro-cannabis activists came to the Borough of Chatham Council meeting on Monday night and used the public commentary portion of the meeting to ask the council to support a marijuana dispensary in town.

The advocates, who say they have attended more than 80 town meetings to inform about the benefits of medical cannabis, mentioned the 1936 movie "Reefer ...

Guest Column: The Great "Wait" of the College Process

February 16, 2018

For all the high school seniors and their parents, we are in the stressful "waiting period".  We've just finished or are finishing applications to all the schools we might possibly want to attend next year and now sit and wait our fate after the $60-$80 non-refundable application fees to at least 8-13 schools and staring at some pretty ridiculous tuition fees.

Early ...

Upcoming Events

Tue, February 20

Scherman Hoffman Wildlife Sanctuary, Bernardsville

NJ Audubon: Volunteer Art Show!

Arts & Entertainment Green

Tue, February 20, 9:00 AM

The Center for Contemporary Art , Bedminster,

Dan Bischoff: Critic As Artist

Arts & Entertainment

Tue, February 20, 9:00 AM

The Center for Contemporary Art, Bedminster

Keepers of the Chroma: An Exhibition Regarding ...

Arts & Entertainment

German Language School of Morris County Raises $1,000 for Market Street Mission

February 19, 2018

February, the month of all things red and romantic with red, hearts, roses, and chocolates, is also a time to show our love of friends and community. Students from the German Language School of Morris County ( and, took that lesson to heart and raised $1,000 for The Market Street Mission (, a Morristown haven for the needy for more than ...


AtlantiCast Medical Minute: Atlantic Orthopedic Institute’s Scoliosis and Spinal Deformity Center

On this episode of the AtlantiCast Medical Minute, we’ll take you inside the Atlantic Orthopedic Institute’s Scoliosis and Spinal Deformity Center, with the center’s director, Jason Lowenstein, MD.

Video Link:

AtlantiCast Episode 011

Breaking Atlantic Health System news on this week’s AtlantiCast! Plus, find out why Morristown Medical Center is one of the best hospitals in the nation when it comes to recovering from joint surgery, see the newest center for fighting brain cancer and an Atlantic Health System red-carpet premiere!