Government

Press Releases

RideWise releases Somerville Street Smart Report

82d84339f7e3ebfedb6b_SS-Smvl.JPG
82d84339f7e3ebfedb6b_SS-Smvl.JPG

The rate of drivers stopping for pedestrians in Somerville crosswalks increased 23 percent according to before and after surveys conducted by RideWise as part of the Borough’s Street Smart pedestrian safety campaign. This is according to a report released this week by RideWise.

The Borough of Somerville is the second municipality in Somerset County to partner with RideWise on a comprehensive six-week campaign, which also saw a 10 percent increase in the rate of cyclists obeying traffic laws, and a four percent increase in the rate of pedestrians using the crosswalks.

Street Smart is a statewide initiative to promote safe travel behavior through education and enforcement of pedestrian and motor vehicle laws. The campaign was developed by the North Jersey Transportation Planning Authority (NJTPA) in response to New Jersey’s designation as a “focus” state by the National Highway Traffic Safety Administration. New Jersey ranks sixth in the U.S. in pedestrian fatalities at a rate of 24 percent – nearly double the national average 14 percent.

Sign Up for E-News

Locally, Somerville has seen 135 incidents involving vehicles, bicyclists and pedestrians between 2009 and 2016, according to Numetric, the crash analysis tool from Rutgers University’s Center for Advanced Infrastructure and Transportation (CAIT). 47 of these incidents involved bicyclists and 88 involved pedestrians. More than half of the incidents occurred on Main Street in downtown Somerville. In response to these findings, representatives from RideWise met with Somerville Borough officials in late 2016 to propose a Street Smart campaign.

Somerville’s Street Smart campaign lasted approximately six weeks, with education and enforcement activities occurring during the months of June and July 2017. After the June 1 kick-off, Somerville Borough police and RideWise staff engaged in education and outreach by distributing warning cards to pedestrians and motorists who failed to comply with pedestrian safety laws, and by hanging signage in store fronts and at key locations around town. The Somerville police organized a detail to enforce pedestrian laws among motorists. This involved monitoring behavior at the intersections of Main Street and Grove Street, Main Street and Division Street, and Main Street and Union Street.

“Somerville is to be commended for taking a leadership role in keeping residents safe and joining other communities like Morristown, Summit, Flemington, Princeton and North Plainfield to conduct a Street Smart campaign. After seeing the results, it’s clear the campaign is effective in reducing dangerous behaviors among drivers, pedestrians and cyclists.” said Donna Allison, RideWise Executive Director.

The full report can be viewed at the RideWise website under the "latest news" section on the home page.

TAP Into Another Town's News:

You May Also Be Interested In

Sign Up for E-News

Basking Ridge

Somerville Approves 40-Acre Transit Village with Route 206 Gateway

May 13, 2018

SOMERVILLE, NJ – Somerset Station, an expansive Transit Village featuring apartments, townhouses, retail stores and a community center alongside the NJ Transit Raritan Valley line - with an interior roadway providing access to Route 206 - was given site plan and subdivision approvals by the Planning Board following a 3 ½-hour meeting Wednesday night.

The final application is based ...

Upcoming Events

Carousel_image_d4aa1a67a2453396e08f_dog_walk_april_24_2010_group_shot_copy

Sat, May 26, 10:15 AM

Lord Stirling Stable, Basking Ridge

Lord Stirling Stable Offers Saturday Dog Walks

Health & Wellness

Fri, June 1, 9:00 AM

The Wayrick Gallery, Scherman Hoffman Wildlife Sanctuary, Bernardsville

NJ Audubon: NJ Audubon Photography Instructors’ ...

Arts & Entertainment Green

Somerset Hills YMCA Swim Team has Record-Breaking Short Course Season

May 22, 2018

BASKING RIDGE, NJ - In April, Somerset Hills YMCA (SHY) Swim Team Parent Organization celebrated the team’s 2017-2018 season with its annual Awards Banquet held at the Westin Governor Morris in Morristown. The event celebrates swimmers and the contributions of coaches and parents. This year, the team had quite a few record-breaking accomplishments to be proud of.

As a charitable ...

SURVIVING A STROKE: Quick Medical Response Gives Mom Her Life Back

Carotid artery dissection. It’s one of the most common causes of stroke in younger adults.

And while you might not associate the word “stroke” with younger patients, the condition – if not treated immediately – could lead to paralysis and even death.

Lindsey Singh can attest to the importance of immediacy. The 31-year-old mother of two from Flanders experienced ...

AtlantiCast

AtlantiCast: Episode 15

On this week’s AtlantiCast, learn some important tips for controlling and avoiding diabetes from an Atlantic Health System expert, see how Atlantic Health is advancing cutting-edge research, hear what’s being done to keep health care environmentally friendly and much more!