BASKING RIDGE, NJ - TAPinto “Spotlight on Business” features local businesses and their owners who are important to our communities. Follow this column to receive a fresh perspective on small business owners and their unique needs while shining a spotlight on their stories. This edition features Basking Ridge Country Club (BRCC) located at 185 Madisonville Road in Basking Ridge. 

A jewel among golf courses in New Jersey, BRCC offers members a stunning retreat of 257 acres in the beautiful tranquil area of Somerset Hills. A 71-par course, BRCC is the perfect golf club for newer and more experienced golfers alike. The club provides the most value in private membership opportunities, offering a unique, affordable and all-inclusive experience. BRCC offers a variety of annual membership packages to best fit a person’s budget and lifestyle. Membership does not require a bond, initiation fee, assessments or monthly food minimums. When you join Basking Ridge Country Club, you’re gifting yourself the opportunity to enjoy an all-inclusive experience with options for the whole family. 

Members enjoy not only a great course, but also extensive practice facilities, a golf academy, and a family-friendly swim club. Both the swim club and golf academy are open to the public, and do not require a golf membership to take part of. The Golf Academy at Basking Ridge offers junior and adult clinics, junior summer camp programs, and private lessons from a PGA professional staff. The summer camps accept children between the ages of six through 18. 

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The onsite restaurant, Delicious Heights Outpost, is also open to the public, serving lunch and dinner seven days a week. It has spectacular views of the pristine 18th green and patio dining featuring a full service bar.

The club is very family oriented, whether you’re on the course, warming up at the practice facilities or soaking up the sun around our 25-meter swimming pool. BRCC is a very active club with its league play, foursomes, members heading out for a nine-hole round after work, or kids going out with their parents -- there is always motion at Basking Ridge. 

Lauren Treich, BRCC Marketing Director, describes the club as “a second home for our members and their guests,” and the staff is committed to delivering unparalleled customer service to make every part of your visit amazing. In fact, Golf Styles Magazine has named the country club a “Top 10” in New Jersey for friendliest staff – and best value. One of the most unique aspects of the club is its laid-back atmosphere. Parents are encouraged to bring their children and develop their love for the game from a young age. With two putting greens, a well bunkered short game area and a driving range with target greens, Basking Ridge Golf Academy offers a terrific learning environment for your junior golf enthusiast. 

“We take great pride in being voted as one of New Jersey’s top family-friendly clubs. BRCC is proud of how warm and welcoming the club is to all who visit, and we strive to make it feel like a second home to members and their guests," said Treich. "Whether your interest in membership is intended to afford you leisure time with friends, encourage your children to develop their golf skills at an early age, or to provide an impressive setting for entertaining business associates and clients, you will find the environment at BRCC to be both friendly and flexible enough to satisfy all your needs,” she said.

BRCC history: The club began as Pennbrook Golf Club in the summer of 1926, opening during the 1920’s. After the onset of World War II forced the course back into a cow pasture and cornfield, Edward V. Murray brought Pennbrook back to life in 1953. It remained open to the general public until 1977, when a group of businessmen purchased the property and took it semi-private. The club was purchased by the Mahan family in 1986 and it became a fully private golf and swim club. The new owners made the club a first class private facility, spending millions to upgrade the facilities and golf course with additional bunkers, trees and drainage improvements, and began offering annual memberships. About 300 yards has been added to the course’s overall distance, bringing it to around 6,906 yards from the back markers and 6,423 from the members’ tees.

The course was originally designed by Alexander H. Findlay, a Scot who came to the United States in the 1880’s and had a hand in designing more than 500 courses throughout the country. From the very first hole, you discover, there’s something special about playing on holes that are framed by majestic trees.  

Water comes into play on a number of holes and some of the par-fours are among the toughest you will find in the Garden State. The course places a firm demand not only on accuracy but also a bit of brawn, as the distance from the back makers is all even the best payers will want to bite off. One of the best holes on the front side is the 184-yard, par-three third. Water borders the left and back of the green with a nasty bunker short of the putting surface. The fourth is a demanding, 464-yard par-four that has out of bounds on the left side. The green welcomes run up shots. The sixth hole plays 533 yards from the tips and is a strong par-five that can reward big hitters who dare approach the green with their second shots after a strong drive, but it also can punish a wayward shot. There is water to the right side of the putting surface and a miss too far in that direction can lead to a double bogey or worse. The seventh hole is a challenging par-four, playing around 450 yards from the championship tees. There are fairway bunkers left and right and the hole calls for two smartly placed and well hit shots to find the green in regulation. Big hitters can cut the corner on the 350-yard, dogleg left par-four 11th and go for the green. Again, the smart play is a fairway wood or long iron off the tee because a stream dissects the fairway about 220 yards from the tee. The 16th is a very cool par-three, playing a bit over 180 yards from the tips. The tee shot must carry a waste area and stay away from several bunkers that guard the green. Basking Ridge’s 18th is a par three that plays almost 200 yards from the back tees, with a massive green protected by five bunkers. 

For more information on the various memberships available at BRCC, or to arrange a tour of the property, contact Lauren at 908-766-8200 ex 2 or ltreich@baskingridgecc.com. Visit the Basking Ridge Country Club website.  

Editor's Note: Contact bpeer@tapinto.net to learn more about how your business can be spotlighted on TAP and be part of the "We TAPinto Our Community" Decal Program. This advertorial content is being published by TAPinto.net as a service for its marketing partners. For more information about how to market your business on TAPinto, please email bpeer@tapinto.net.