BAYONNE, NJ - If Bayonne’s newest small business had a theme song it would probably be Bon Jovi’s “Who Says You Can’t Go Home.”

Indeed for Kathie Hurley, the owner of Off 34th Boutique, Bayonne has been home for her and her family going back five generations. And while the entrepreneur moved out for a while to pursue other business opportunities she is “proud to be back” and has her sights set on becoming a resident again as soon as she can.  

The redevelopment taking place across the city and the growing population of younger professionals, Hurley said, pushed her to get the business open because she wanted to be sure to get into the growing business community early, “offering something no one else is” locally. Classic chic, trendy, and sophisticated are some of the words she used to describe the fashions while adding that her plan is also to add a bit of personal service to every customer’s shopping experience in her boutique.

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Customers won’t just be limited to purchasing clothes of the racks inside the story located at 755 Broadway. In addition, she added, she’ll be keeping a continuous eye out for deals for customers she knows when she’s doing her buying in fashion houses beyond Bayonne’s borders. Off 34th Boutique will also be a destination for shoppers looking for gifts they’ll be “proud to give.”

Hurley also told TAPinto Bayonne that she is looking forward to launching the store's website soon as well as introducing a private label line in May.

“We are glad to have Kathie back in Bayonne, investing in our city, and making our business community even more vibrant,” Mayor Jimmy Davis told TAPinto Bayonne after a Friday ribbon cutting. “This is yet another sign that redevelopment is working. Broadway is back.”


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