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Belmar Business Partnership: Primed for the Summer Season, Promoting Commerce Year-Round

Belmar’s small-town charm makes this beachfront’s central shopping district a destination for visitors and vacationers alike — and the reason why more businesses are calling Belmar home.
Belmar’s central shopping district is attractive to retailers because of its key location — being only blocks from the beach, marina and the busy Route 35 corridor.
The focus of Belmar’s town center is Pyanoe Plaza, which serves throughout the year as a major activity and entertainment hub.
With the start of Belmar’s prime season, the Belmar Business Partnership is witnessing a swell of energy and enthusiasm throughout its business community.
Belmar Plaza, which features an array of eateries and shops, is a short walk from the train station.
Belmar Business Partnership is the force behind the downtown’s many beautification efforts, including the large planters that add a splash of seasonal color to the shopping district.
Among the annual events sponsored by the Belmar Business Partnership are its ever-popular Cruise Nights, Belmar Kite Festival and the new Pirate Walk.

When it comes to getting your business noticed any time of the year, Belmar is that good.

BELMAR, NJ — Belmar is on the brink of breaking out for the summer season, offering not only the best beaches along the Jersey Shore, but a bustling mecca for shopping, dining and so much more.

It’s the small-town charm that makes this beachfront’s central shopping district a destination for visitors and vacationers alike — and the reason why more businesses than ever are making Belmar their home.

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And helping them every step along the way is the Belmar Business Partnership, the nonprofit group spearheading economic development through private/public partnerships in this flourishing Monmouth County borough.

“With the start of our prime season, we in the BBP are excited about the energy and enthusiasm we’re seeing throughout our business community,” said Sal Marchese, founding president of the BBP board of trustees.

“From the shops, boutiques and galleries to the many specialty eateries and establishments, businesses are poised for success that goes well beyond the season,” said Marchese, owner of Salon Marsal on 10th Avenue. “Belmar certainly is a great place to have your business whatever the time of year.”

What makes Belmar’s central shopping district so attractive to retailers is its location. With the beach to the east and the marina to the west, downtown Belmar spans Main Street for 12 blocks with 10th and Eighth Avenues serving as key gateways to the busy Route 35 corridor.

And converging between those two streets is Belmar’s town center — complete with stores, restaurants, the Pyanoe Plaza activity and entertainment hub, and Belmar train station.

 “This is a great place to get your business on the map, and the BBP will help you get that done,” said Gail O’Reilly, partnership treasurer. “We give local merchants and property owners a greater voice in things that matter when you do business here in Belmar. We work together to create a vibrant business district.”

In addition to assisting businesses start, promote and improve the various aspects of their operations, “BBP is here to help you discover why Belmar is a great place to have your business,” added O’Reilly, a Belmar property owner and seasoned real estate professional.

BBP is the force behind the downtown’s myriad beautification efforts — the banners that reflect the seasons or popular events, the large planters with lush foliage of the season, the benches and bicycle racks that are located at convenient locations, the signage and maps that assist visitors find their ways to their destinations of choice.

It also sponsors events, such as the ever-popular Cruise Nights in July and August, as well as the Belmar Kite Festival, which has grown to attract thousands of spectators to the beachfront each fall, and the new Pirate Walk, which returns in June for a second year.

BBP also provides façade improvements grants to assist Belmar businesses to improve the appearance of their businesses and fit-out grants to help new retail and food businesses offset interior modeling costs, including the purchase of fixtures and lighting.

In the past year, BBP has added three new members to its all-volunteer board of trustees, whose members spend hundreds of hours working together each year to support and promote the business community in Belmar.

Members bring a wealth of experience and wide representation to the board — from business owners and business property owners to civic leaders and residents.

In addition to Marchese as president and O’Reilly as treasurer, the remaining trustees are: Tom Burke, civic member; Christine Cardellino, publisher of the Belmar Beachcomber blog; Norman Einhorn, director of the Center for Visual Rehabilitation; Brian Hadden, property owner; John Sabia, owner of Socialitize; Pat Tecza, owner of Nostalgic Nonsense Vintage Clothing; and Kate Walters, owner of Sweet Tease Café & Bakery.

To learn more about bringing your business to Belmar, contact the BBP at or 732 894-9022. Information also is available on its website and Facebook page.

See for yourself why Belmar is the place to be.


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