Business & Finance

Belmar Hair Stylist in Limelight for Exclusive Hand-Painted Technique, Direct from Italy

Salon Marsal owner Sal Marchese is among 19 professionals in Monmouth County featured as one of the “Faces of 2017” in the current issue of Monmouth Health & Life. Credits: Monmouth Health & Life
Sal Marchese’s exclusive Shatush “painted by hand” hair lightening technique, which originated in Milan, Italy, has placed him in the media spotlight. Credits: Cathy Goetz
For the past 13 years, Salon Marsal has been a colorful location on 10th Avenue in Belmar. Credits: Cathy Goetz

BELMAR, NJ — Salon Marsal owner Sal Marchese, a prominently recognized hair stylist, is featured as one of the “Faces of 2017” in the current issue of Monmouth Health & Life magazine.

Marchese is in the spotlight for his exclusive Shatush “painted by hand” technique that he has brought here from Milan, Italy. Unlike the traditional foil-wrap method, the technique involves placing highlights by hand on the hair, resulting in a natural, layered look..

“Shatush is a technique that was created to lighten hair with a very natural effect,” said Marchese, whose Belmar-based salon is located on 10th Avenue. “Hair is divided into locks, back combed, then lightened from the ends to the roots with different shades slightly lighter than the natural color.”

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Because there is less of a bright and dark contrast as the hair color grows out, Shatush hair painting requires less maintenance, he explained.

Marchese is among 19 professionals in Monmouth County who are the focus of the “Faces of 2017-A Showcase of Innovative Businesses,” published in the August-September issue of Monmouth Health & Life, a publication of Wainscot Media, Summit.

The Belmar resident is a nationally and internationally recognized hair stylist, who began his career more than 30 years ago when he trained under Vidal Sassoon. Spending nearly 20 years in New York City, Marchese became known in fashion and entertainment circles as one of the best in his field. In fact, his work has appeared on film, television and in the most prominent fashion magazines, including Vogue, Mirabella and Brides.

In 2004, Marchese brought his talents to New Jersey and opened Salon Marsal, where he used his experience as an art director for salons in the metropolitan area to design his own space to resemble an Italian villa.

In the community, Marchese serves as president of Belmar Business Partnership, the nonprofit district management corporation created by the borough to manage its Special Improvement District. Its mission is to foster the economic development and revitalization of the Belmar business community through private/public partnerships that it manages.


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