Business & Finance

Fill the Local News Void and Create a Profitable Business: Start TAPinto in Your Town

382efeb2a5b3743b621b_tapinto_w_url.jpg
382efeb2a5b3743b621b_tapinto_w_url.jpg
Many newspapers are regionalizing their coverage or being acquired by media conglomerates and laying off journalists, creating a void in local news coverage, not only in New Jersey but throughout the country.
 
As a result, there is less and less local coverage of your local government and board of education, high school sports, charitable events and other newsworthy local happenings, says TAPinto CEO and Publisher Michael Shapiro.
 
"At TAPinto we are filling the void being created in local news caused by the regionalization and downsizing of hardcopy newspapers," Shapiro said. "We provide a turn-key solution and enable people, ranging from entrepreneurial journalists and public relations professionals, to business development and marketing executives, to realtors and others who start TAPinto as a side business, to nonprofits and universities and even hardcopy newspaper publishers, to start a profitable online local newspaper business in their town."
 
TAPinto franchises local news sites to local owner/publishers and now has more than 65 local news sites covering more than 100 municipalities in New Jersey and New York, with more than 6 million readers during the last year.
 
 
Jonathan Jaffe, a veteran journalist and former Star-Ledger reporter who owns the public relations firm Jaffe Communications, saw an opportunity to start a quality online news site in New Brunswick, New Jersey. He hired Jack Murtha, a firecracker reporter with a graduate degree from the Columbia University School of Journalism, to oversee coverage of day-to-day news in New Brunswick and at Rutgers University, while Jaffe manages the site, coordinates other staff and serves as city publisher.
 
"New Brunswick and the Rutgers community have other online publications but they are more activist in nature," Jaffe said. "I wanted to develop a high-quality objective online news site that would serve all of the residents of New Brunswick and the Rutgers community. TAPinto provides the technology, backend, training, and support so we could focus on quality journalism -- breaking great stories and developing long-term investigative series, while coordinating local advertising. TAPinto handles the rest."
 
Jaffe noted that TAPinto continues to grow in Middlesex County, allowing for more robust news as sites freely share content across the platform.
 
"With my reporters teamed with TAPinto writers covering other aspects of the county, we now have a superior news organization that is second-to-none in terms of comprehensive coverage of Middlesex County," Jaffe said.

 
Ravenell Williams, CEO of the Plainfield YMCA, saw the lack of local news coverage in Plainfield as a detriment to the community.
 
"Pretty much the only time Plainfield is in the news is when there is a major disaster," Williams said. "However, the vast majority of what is going on in Plainfield is good news -- with so many Plainfielders giving back to the community and doing wonderful things.  I wanted to also tell those stories and at the same time, saw an opportunity for the Plainfield YMCA to develop additional marketing opportunities. TAPinto enables a nonprofit like ours to give back to the community, better inform our residents, and create additional donated funds so that the Plainfield YMCA can do even more great things for our community."
 
For business entrepreneur Darlene Cullen, starting TAPinto in South Plainfield, NJ was an obvious business opportunity.
 
"The only news coverage in South Plainfield was a weekly print publication," Cullen said. "There is little value in old news. TAPinto creates the opportunity to provide up-to-the-minute news in my town. So I started TAPinto South Plainfield three years ago and it has already become the go-to-place for local news and information. On the business side, TAP South Plainfield is surging. TAPinto's unique model enables us to sell marketing and advertising opportunities to businesses in South Plainfield and into all of the TAPinto sites in New Jersey, which has created a significant revenue stream for my thriving business."
 
Jackie Lieberman, a veteran journalist, saw an opportunity in Westfield, NJ where her local hardcopy newspaper's idea of going online was to have a pdf of its newspaper available.
 
"People don't want to wait a week to find out what is going on in their town," Lieberman said. "Most people get their news online and in particular, on their phone and I saw that that trend would only grow. Thanks to TAPinto's system that enables us to share content within the network of TAPinto sites, I'm also able to provide important stories throughout Union County and the State of New Jersey to our readers with no work on my part because my fellow TAPinto franchisees are covering those stories in their towns."
 
Anyone who may have interest in helping to fill the local news void in their town can visit www.starttap.net for more information.
 
---
TAPinto.net is a network of more than 65 all-online local newspaper franchises in New Jersey and New York with more than 6M readers.  The all-online hyperlocal news sites boast more than one hundred columnists, a full-service Community Calendar, Business Directory, local Real Estate Listings and more. The public can friend TAPinto.net on Facebook at Facebook.com/tapintolocal and can follow TAPinto.net on Twitter at Twitter.com/tapintolocal 

Download the TAPinto App!   Click here for Android.  Click here for iOS. 
 
In addition, TAPinto.net is currently offering franchise opportunities in CT, MA, FL, NJ, NY, PA and beyond. Anyone interested in starting an online newspaper in their town is invited to Click here  for more information. 

TAPinto.net currently covers hyperlocal daily news and information in: Basking Ridge, Bayonne, Bedminster, Belmar, Berkeley Heights, Bernardsville, Bloomfield, Bridgewater, Caldwell, Cedar Grove, Chatham, Clark, Colts Neck, Cranbury, Cranford, Denville, East Brunswick, East Orange, East Hanover, Edison, Elizabeth, Essex Fells, Fairfield, Fair Lawn, Fanwood, Far Hills, Flemington, Florham Park, Franklin Township, Glen Rock, Green Brook, Hillsborough, Holmdel, Kenilworth, Lake Como, Long Beach Island, Little Falls, Livingston, Madison, Mahopac (NY), Manahawkin, Maplewood, Millburn/Short Hills, Milltown, Montville, Montclair, Morristown, Mountainside, Newark, New Brunswick, New Providence, Newton, North Caldwell, North Plainfield, North Salem (NY), Nutley, Olean (NY), Paterson, Peapack & Gladstone, Piscataway, Plainfield, Randolph, Raritan (Hunterdon), Raritan (Somerset), Roseland, Roselle, Roselle Park, Roxbury, Scotch Plains, Somerville, Somers (NY), South Brunswick, South Orange, South Plainfield, Sparta, Spotswood, Springfield, Stafford, Summit, Totowa, Union, Verona, Warren, Watchung, West Caldwell, Westfield, West Orange, Woodland Park and Yorktown (NY).  It also includes a franchised Travel section, TAPintoTravels covering domestic and international travel.

TAP Into Another Town's News:

You May Also Be Interested In

Sign Up for E-News

Belmar/Lake Como

Princeton Students Achieve Success: Bog Turtle Designated State Reptile

June 19, 2018

TRENTON, NJ — Legislation inspired by students from Princeton designating the endangered bog turtle as the New Jersey state reptile has been signed into law by Gov. Phil Murphy.

“I am so proud of the successful effort of students at Riverside Elementary and their teacher, Mark Eastburn, to name the bog turtle as New Jersey’s official reptile,”  said Sen.

Upcoming Events

Carousel_image_4a1c64948c48a958cf1e_belmarwomansbookgrannyattic

Fri, June 22, 11:00 AM

Taylor Pavilion, Belmar

Belmar Woman's Club Book and Granny's Attic Sale

Carousel_image_7ae118156f1d20aed5df_bbppyanoeplaza4

Fri, June 22, 6:30 PM

Pyanoe Plaza, Belmar

Friday Night Concert Series: Chris Turner and the ...

Carousel_image_e39a6027bb97b7e5457b_jumblesale

Sat, June 23, 10:00 AM

Calvary Baptist Church, Belmar

Calvary Baptist Church's Giant Jumble Sale

Carousel_image_ed119faeffa218b57791_belmar_logo__2_

Sat, June 23, 11:00 AM

Mitzi and Emily's Playground, Belmar

Belmar Mini Town Hall Meeting

Keep 12th Avenue with ‘Normal Height’ Homes

June 21, 2018

To the Editor:

Attend the (Belmar Zoning Board of Adjustment) hearing on (Thursday, June 28) to voice your opposition to having two five-story condos of 24 units each on the first block of 12th Avenue. Join your neighbors in protesting this density of buildings and 62-foot height of housing units that will have a negative impact on the residential quality of the neighborhood.

The Belmar Inn ...

Cool Ways to Save Money This Summer

As the summer temperatures rise, home cooling costs rise as well. But there are ways to help save money without sweating the heat:

To increase your cooling system’s efficiency by as much as 20%, get it checked out for summer.  A technician will clean the condenser, make sure you have the optimal amount of refrigerant, and ensure the airflow over the coil is ...

JCP&L Completes Inspections and Projects Before Summer to Enhance Customer Service Reliability

June 12, 2018

MORRISTOWN, NJ — Jersey Central Power & Light (JCP&L) has completed inspections and projects across its 13-county service area, including Monmouth County, to enhance customer reliability in preparation for the summer season.

The work included upgrading transmission and substation equipment, upgrading circuits and trimming trees along power lines.

Helicopter patrols are ...

Facebook Provides Verification Badges for All TAPinto Facebook Pages

TAPinto and its 75 partner sites have been verified on Facebook with the social media platform's blue badge, which is given to news organizations that meet Facebook's authenticity criteria. 

Facebook gives the blue verification badge to "eligible brands, media organizations and public figures," based on factors that include policy compliance and public ...

Belmar and Lake Como

June 2, 2018

Belmar Police Department reported the following arrests occurred in Belmar and Lake Como from April 1, 2018 to April 28, 2018.

BELMAR

Ryan Miles, 33, of Belmar was charged with contempt on an outstanding warrant after his arrest on April 1 on Route 35 by Police Officer Patrick McGill.

Lisa Perrault, 49, of Long Branch was arrested on 16th Avenue on April 6 by Police Officer Patrick ...