Food & Drink

Main Street Donuts in Belmar: Where Doughnuts Dare to Be Different to Delight of Customers

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Belmar Mayor Matt Doherty, center, cuts the ribbon at Main Street Donuts with owners Joe Rizzuto, at right, and Paula Giunta. Far left: BBP president Sal Marchese, far right: BBP trustee Tom Burke. Credits: Cathy Goetz
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Here’s a sampling of some of the creative confections served up at Main Street Donuts, located at 705 Main Street, Belmar. Credits: Cathy Goetz
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Main Street Donuts owner Paula Giunta couldn’t have been happier to have her grandsons — Brayden, 3, and Brody, 9 months — and her son and their dad, Chris Giunta, at the grand opening of her shop. Credits: Cathy Goetz
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Owner Joe Rizzuto takes an order for one of Main Street Donuts' handcrafted artisanal delights during the specialty shop's grand opening celebration on February 10. Credits: Cathy Goetz
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Lucas Rizzuto, center, 10-year-old son of Main Street Donuts owner Joe Rizzuto, and his friends get in line for doughnuts during the grand opening of the shop, located at 705 Main Street, Belmar. Credits: Cathy Goetz
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Just in time for Valentine’s Day, Main Street Donuts is taking orders for a “something different” gift, such as this bouquet of doughnuts. Credits: Main Street Donuts/Facebook
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BELMAR, NJ — An artisan shop that crafts specialty doughnuts with all sorts of fillings and toppings has made its way to downtown Belmar.

Main Street Donuts celebrated its grand opening on February 10, where Mayor Matthew Doherty and members of the Belmar Business Partnership officially welcomed owners Paula Giunta and Joe Rizzuto to the borough’s central shopping district.

Family members, friends and customers filled the quaint shop at 705 Main Street, where the ring-shaped confections are made fresh to order “right before your eyes.” Customers can select from more than 50 glazes, icings, creams, jellies and other toppings to make every doughnut their own. Or they can choose from the shop’s enticing blackboard specials, such as Crunchy Monkey, Smore Than Your Need and Sweet Pig (Hint: It includes bacon).

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And of course, for the less adventurous, doughnuts can be served up the old-fashioned way — a plain vanilla or chocolate treat, with a drizzle of glaze or a dash of powdered sugar.

Giunta and Rizzuto are in-laws brought together by their passion for baking and desire to take doughnut making to the next level of creativity and flair. And they have the experience to do just that. With a background in catering and event planning, Giunta is known for paying attention to every detail in delighting her customers. A graduate of The Culinary Institute of America, Rizzuto possesses the talent for being on the cutting edge of emerging food trends.

Together, they believe that Main Street Donuts will become the destination for “handcrafted, artisanal” donuts that dare to be different and are just as delicious.

TAPinto Belmar/Lake Como is Belmar and Lake Como’s only free daily newspaper. Accredited by the New Jersey Press Association, it is the official electronic newspaper of both municipalities. As a locally owned news organization, TAPinto through its advertisers is able to publish online, objective news 24/7 at no charge. Sign up for its free daily e-News, and follow it on Facebook and Twitter.

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