TRENTON, NJ — The Murphy administration has launched a statewide public awareness to promote the Affordable Care Act’s 2019 open enrollment period, which runs through December 15.

As part of the “Get Covered New Jersey” campaign, state departments and agencies that interact with the public are distributing information and materials, and directing residents to coverage options and free enrollment assistance through a new state website,

Department of Health Commissioner Shereef Elnahal, M.D., sent a letter to members of the medical community stressing the need for insurance and to direct patients to resources where they can get it. The commissioner also asked the providers to display and distribute various promotional materials found on the website.

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Department of Banking and Insurance Commissioner Marlene Caride also contacted community organizations, public and nonprofit agencie, and grassroots organizations directing them to materials available for distribution in their communities.

“There is only a six-week window to enroll, so we want to ensure that New Jerseyans know that health plan rates are down in New Jersey, and they could qualify for financial help to lower the cost of their plan,” Caride said.

Also participating are the Department of Human Services, which is working with five community organizations that served as Affordable Care Act (ACA) navigators to help enroll people in health coverage, the Motor Vehicle Commission, which has posted materials in English and Spanish in all 39 of its agencies, and the Department of Treasury, which is distributing information.

Get Covered New Jersey is the first coordinated health coverage public awareness campaign conducted by the state of New Jersey since the implementation of ACA. The program promotes health coverage options available to residents through the ACA Marketplace and in the individual insurance market during open enrollment, as well as through the state’s NJFamilyCare program year-round.

In January, Gov. Murphy signed an executive order directing that all state entities that regularly interact with the public provide information regarding the ACA marketplace and ways to enroll. The Get Covered New Jersey public awareness campaign is an extension of this effort.

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