FALL SPECIAL:  Serenity by the Sea is offering a 20 percent on all merchandise, including kites.

BELMAR, NJ — While the professional kite-flyers will demonstrate their skills at the Belmar Kite Festival on Sunday, October 14, amateurs are also welcome to fly their kites right alongside of them on the beachfront.

So before heading to the Belmar Business Partnership-sponsored event, stop by Serenity by the Sea at 1004 Main Street, which has a selection of kites of all kinds. From butterflies and flying frogs to simple stunt kites to jet fighters, there is plenty from which to choose for kite enthusiasts of all ages.

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Now in its fifth year, the festival will be orchestrated once again by the South Jersey Kite Flyers, who will take over the skies above the Third Avenue beach from 11 a.m. and 4 p.m.

Serenity by the Sea: Where It’s Always “CBT” Time

At Serenity by the Sea, it’s always “creating beautiful things” time, where you’ll find items that are inspirational, funky, whimsical and zen-full. The handcraft galleria offers a selection of merchandise abounds in both creativity and diversity — from evocative artwork and unique jewelry to handcrafted home décor and wondrous soaps, candles and more to tantalize the senses.

Serenity by the Sea at 1004 Main Street is located directly across from Surf Taco between 10th and 11th Avenues, Belmar.

For more information, visit its Facebook page or call 973-699-1760.