Business & Finance

Sunsation Boutique, Santander Bank Make Exit from Belmar’s Downtown District

Sunsation, the popular apparel and gift boutique at the southwest corner of 10th Avenue and Main Street in Belmar, has shut its doors after 37 years. Credits: Cathy Goetz
Santander Bank’s closing on August 25 at 712 10th Avenue will mark the end of an institution that has been part of the Belmar community since 1891. Credits: Cathy Goetz

BELMAR, NJ — As Santander Bank is set to close its Belmar branch at noon on Friday, August 25, the popular apparel and gift boutique, Sunsation, has shut its doors.

The store, which has occupied the storefront at 10th Avenue and Main Street for nearly four decades, announced the closing on its Facebook page on August 19 with the following message: “After 37 years, we have decided to move on to a new chapter in our lives. With this closing comes an opportunity to thank you, our loyal patrons and friends, for frequenting and supporting our business over the decades. As with most changes, it comes with sadness and happiness. We hope you take the time to share your ‘happy’ stories and memories with us on our Facebook page that will remain up for a while.”

While the building at 1001 Main Street is currently undergoing renovations, including the recent completion of a new exterior façade, it remains unclear whether Sunsation will return or another business will open when the interior work on the 5,000-square-foot commercial space is complete. Company and store representatives could not be reached for comment.

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Sunsation has been a favorite shopping destination among the year-round community and seasonal visitors alike, offering a wide assortment of brand-name beachwear, clothing, jewelry, footwear and Jersey Shore-themed giftware. Over the years, the store gained a distinct following for its Ugg line of boots and shoes, particularly around the winter holidays, and its designer swimwear sales during the early spring.

Meanwhile, Santander’s closing on August 25 at 712 10th Avenue will mark the end of an institution that has been part of the Belmar community since 1891 when it was established as Belmar Savings and Loan Association. In 1975, tt was acquired in 1975 by Shadow Lawn Savings and Loan Association, which then changed its name to Sovereign Bank in 1996. In 2009, it was acquired by Santander Bank, N.A., although it did not change its name to Santander until October 2013.

Santander’s Belmar branch operations will be consolidated with its branch at 1600 Corlies Avenue, Neptune, located about three miles away. An ATM will remain at the Belmar location once the branch closes. For more information, customers can call 877-768-2265 from 6 a.m. to 10 p.m., seven days a week.

The only banking institution remaining in Belmar is Kearny Bank at 611 Main Street. Bank of America, whose former branch remains vacant at the corner of Ninth Avenue and Main Street, has an ATM on Main Street.

TAPinto Belmar/Lake Como is Belmar and Lake Como’s only free daily newspaper. Sign up to get all the news as it happens at and follow us on Facebook at and on Twitter at @TAPintoBelmar.

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