The Hyperlocal Consultant

Mark Zuckerberg Should Be Concerned About His Legacy; Punishing Legitimate Media Organizations and Small Businesses Isn’t the Answer; Regulation Is

3e259380400b17d2d20c_shapiro_headshot.jpg
3e259380400b17d2d20c_shapiro_headshot.jpg

Facebook recently announced it will be changing its feed and algorithms so that news from publishers and posts from businesses will be relegated in favor of posts about your neighbor’s cat. 

Facebook CEO Mark Zuckerberg said that Facebook is making these changes because he is concerned about his legacy and that of the company he founded. If Mark Zuckerberg is truly worried about his legacy and that of Facebook, casting legitimate news publishers and businesses into the abyss will only further tarnish an image that is already deeply damaged.

Millions of people are being harassed, unfairly attacked, and maligned on Facebook worldwide. Fake news has proliferated. Children are being bullied and some, sadly, have committed suicide over posts on Facebook. Hordes of people acknowledge they are now addicted to Facebook and suffer from depression, anxiety and a host of other ailments because of it. That is Zuckerberg’s legacy and he needs to take responsibility for it.  

Sign Up for E-News

Now, after encouraging media organizations and local businesses to spend billions building up their social media presences on Facebook - including paying billions to Facebook itself to increase page “likes” and “follows” - Facebook is changing the game midstream. It has our money and we have no legal recourse. 

To cement the unholy legacy, Facebook’s hordes of lawyers and its top executives continue to claim Facebook is not a media company and therefore should not be regulated in any way.  They make this argument despite the fact that Facebook has editorial control over content posted on the platform and - with the changes now being implemented – the fact that Facebook is deciding what factors make news sources worthy of being placed in its News Feed.  

If Facebook doesn’t want a certain conservative or liberal publisher in the feed or decides a certain local news publisher shouldn’t be there either, that publisher’s social media reach will die, causing it significant economic harm. That’s a lot of power and it’s power that can be abused with scary consequences for our society and for the First Amendment. 

The only positive thing to come of all of this is that it may open the eyes of our elected officials, businesses and the American people who will now see Facebook for what it is:  An unscrupulous media company that needs to be regulated.

Michael M. Shapiro, CEO and Publisher of TAPinto.net, is a graduate of Stanford Law School and Rutgers College, Rutgers University.  Michael also serves as Immediate Past President of the Suburban Chamber of Commerce.  

Facebook:  http://www.facebook.com/TheHyperlocalConsultant

Twitter:  http://www.twitter.com/HyperlocalConsultant

The opinions expressed herein are the writer's alone, and do not reflect the opinions of TAPinto.net or anyone who works for TAPinto.net. TAPinto.net is not responsible for the accuracy of any of the information supplied by the writer.

TAP Into Another Town's News:

You May Also Be Interested In

Sign Up for E-News

Belmar/Lake Como

As Our Parkland Community Comes Together ...

February 21, 2018

PARKLAND, FL — While Marjory Stoneman Douglas was the setting for the tragedy of last week, Marjory Stoneman Douglas, the person, was a civic-minded journalist who devoted her life to preservation and civil rights. 

The events of the past week have left our Parkland community devastated but determined to bring forth hope and optimism for the future.  We have been left asking ...

Upcoming Events

Carousel_image_a9c5e109f17f702efcb4_littleleaguesignup

Sat, February 24, 9:00 AM

Belmar Municipal Building, Belmar

BALC Little League Registration

Carousel_image_af9b7a77aeef86a9f272_besptoslidersaturday

Sat, February 24, 12:00 PM

Jake's Downtown, Belmar

Jake's Downtown Slider Saturdays

Carousel_image_a8d94a9a3c243767bb81_hearthands

Sat, February 24, 6:00 PM

Taylor Pavilion, Belmar

For the Love of Thy Neighbor Gala by the Sea

Carousel_image_5b9a91ce41bd9322c775_stpatricksparade

Sun, February 25, 2:00 PM

Friendly Sons of the Shillelagh, Belmar

St. Patrick's Day Parade Fundraiser

Carousel_image_ed86f2f2d2a7cc52026f_mini_magick20180224-113232-1itjbmf

Tue, February 27, 5:30 PM

Anchor Tavern, Belmar

Belmar Business Partnership Annual Meeting

Monmouth County Communications Center Earns National Award for Outstanding 911 Services

February 20, 2018

WASHINGTON, DC — The Monmouth County Sheriff’s Office 911 Communications Center recently was recognized nationally for excellence in providing emergency services that utilize the latest advancements in new technology.

Monmouth County Sheriff Shaun Golden recently traveled to the nation’s capital to receive the Outstanding 911 Call Center/Program Award from the NG911 ...

Washington Crossing State Park Brings on Spring with Maple Sugaring Demonstrations

February 22, 2018

TITUSVILLE, NJ — The art of maple sugaring, known as a harbinger of spring, is featured in a series of educational programs to be held through early March at Washington Crossing State Park.

"Maple sugaring is a hands-on activity that serves as an excellent vehicle for teaching many important natural resource concepts," said Mark Texel, director of the N.J. Department of ...

JCP&L Offers Customers Assistance with Winter Heating Bills

February 13, 2018

MORRISTOWN, NJ — As the cold weather continues, financial assistance programs are available for Jersey Central Power & Light customers who need help with winter heating bills.

Assistance to qualifying JCP&L customers is available through the Lifeline, Universal Service Fund, Weatherization, Payment Assistance for Gas and Electric (PAGE) and New Jersey SHARES ...

TAPinto.net Named Partner of the Year by NJ News Commons

NEW PROVIDENCE, NJ —  TAPinto.net has been named Partner of the Year by NJ News Commons, a network of more than 230 news organizations across New Jersey. The award goes to a journalist or news organization that showed overall excellence in its work for 2017.    

Joe Amditis, associate director of the Center for Cooperative Media, said TAPinto won the award ...

Belmar and Lake Como

February 7, 2018

Belmar Police Department reported the following arrests occurred in Belmar and Lake Como from January 1, 2018 to January 31, 2018.

BELMAR

Nora Campbell, 35, of Eatontown was charged with disorderly conduct after her January 9 arrest on 10th Avenue by Police Officer Anthony Steneck.

David Lukens, 46, of Belmar was charged with disorderly conduct after his January 14 arrest on 16th Avenue ...