AVON-BY-THE-SEA, NJ — Sweeten your summer with a strawberry shortcake, key lime pie, old-fashioned crumb buns or a huge chocolate éclair at The Macaroon Shop — a family favorite for generations.

While they’re still home from school, bring the kids and watch their faces light up when they see the endless choices in the expansive display cases at the full-service bakery at 107 Main Street in Avon-by-the-Sea.

There are layer cakes topped with colorful beach scenes — some with flip flops and umbrellas, others with beaming lighthouses and even swimming sharks. Or choose from cupcakes, brownies and some unusual treats, like the “Oatmeal Cookie Pie” that is homemade buttercream sandwiched between oatmeal cookies, or chocolate and vanilla gluten-free whoopie pies.

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On the fresh and fruity side, strawberry shortcake features three layers of yellow cake smothered with juicy strawberries and fresh whipped cream. Or indulge in the richness of a raspberry torte, made from white cake, European raspberry filling, chocolate buttercream and chocolate ganache, with coconut macaroons bordering the edges of this decadent delight.

Heading to a barbecue or picnic? You’ll be sure to impress with its ever-popular Hamburger Cake which resembles a larger-than-life Whopper with three layers of yellow and chocolate cake, and homemade fudge and buttercream fillings and frostings.

If you’re curious to find out the difference between macarons and macaroons, you’ve come to the right place. Pick up a dozen or two of homemade French macarons, a light meringue-based confection filled with ganache. These colorful sandwich-style pastries come in six flavors — raspberry, hazelnut, dark chocolate, vanilla, lemon and peach. Try all six flavors in a clear stickered box for just $9.99.

And make sure to grab a box of the shop’s signature macaroons, made with coconut or almonds — even chocolate-covered ones. For nearly nine decades, the shop has been using old-world recipes to make these chewy delights exactly the same way — using the same ingredients — since 1930. And they are gluten-free.

If you've never tasted The Macaroon Shop’s macaroons, stop in and let them know, and you’ll get a free sample. 

Don't forget to ask for a free Macaroon Shop sticker for the kids.




At The Macaroon Shop — among the few “good old-fashioned” bakeries in the area — choose from hundreds of other delicious items baked on premise, including:

  • Crumb cake
  • Mini pineapple upside-down cake
  • Chocolate-covered Oreos
  • Cookies galore, including sprinkled, oatmeal raisin, chocolate chip and sugar
  • Gluten-free layer treats and cakes, made to order or from the case
  • Pastries
  • Whoopee pies
  • Apple crumb squares
  • Lemon or raspberry sponge rings
  • Chocolate-covered Graham crackers (good for s'mores)
  • Cheesecake and carrot cake squares

The Macaroon Shop, located just over the Main Street bridge from Belmar, is open 7 a.m. to 6 p.m., seven days a week. For more information, call 732-776-6363, visit its website, or follow it on Facebook or Instagram.

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