OCEAN GROVE, NJ — There is always something new and unique at Serenity by the Sea in Ocean Grove — the new go-to shopping destination at 53 Main Avenue in this charming seashore town.

Shop owner Sarah Taylor Izzo calls it her “mix of merriment” that flourishes in such merchandise as handcrafted and fair trade treasures, one-of-a-kind artwork, unique jewelry, and wide arrays of personal care items to relieve stress and promote relaxation.

She’s also been busy custom designing new additions to her own lines of tutus for children and pets, hotholders and other home textiles, bracelets and so much more.

Sign Up for E-News

“For me, it’s about creating beautiful things and always bringing deliciously delightful and zenful merchandise into my little shop of wonder and amazement,” said Izzo, who last fall moved her boutique from Belmar to a bigger and brighter location in the heart of historic Ocean Grove.

Widely known for her full array of handcrafted items created near and far, Izzo is now expanding into products that are kinder and gentler to the environment — a reflection of her deeply held commitment and concern for nature and earth’s future.

In addition to carrying a line of bamboo fabric clothing, Serenity by the Sea is venturing into other types of ecofriendly and biodegradable items, such as bamboo frame sunglasses, toothbrushes, palm leaf plates, wooden cutlery, paper straws and sets of cloth napkins.

“You can enjoy selecting something for yourself and for those you love, and know that you are also helping preserve earth’s resources,” Izzo said.

She also brings nature into her boutique with Fresh Flower Friday — offering blooms of the season every weekend to complement her ever-growing garden of gifts.

Here is just a sampling of what you’ll find at this beautiful little gem at the Jersey Shore.

  • Unique Finds for Any Holiday or Special Occasion
  • Treasures from Around the World
  • Custom-Designed Hotholders and Potholders
  • Bracelets, Beads and Baubles
  • One-of-a-Kind Tutus for All Ages … and Pets Too.
  • Gems from the Sea
  • Scented Soy Candles, Luxury Spa Items and Soaps
  • Clothing and Accessories
  • Yoga-Inspired Items
  • Handcrafted Home Décor and Wall Art
  • Hostess Gifts and Custom Gift Baskets

Serenity by the Sea is open from 10 a.m. to 5 p.m. Monday, Wednesday, Friday and Saturday and 11 a.m. to 4 p.m. on Sunday. For more information or to confirm hours, visit its Facebook page, or call 973-699-1760.

TAPinto Belmar/Lake Como offers its marketing partners targeted advertising, content marketing, email marketing and sponsorship opportunities to help them brand their products or services, and improve their bottom line. Our advertisers enable us to continue to provide you with local online news for free. 

To learn how you can promote your business to our readers, email cgoetz@tapinto.net to request more information about business marketing opportunities.