OCEAN GROVE, NJ — Serenity by the Sea is welcoming the new year with a wide array of specialty items to re-energize the body, refresh the mind and rekindle the spirit.

“Feeling good about yourself begins with surrounding yourself with good energy and positive vibes,” Sarah Taylor Izzo, owner of the boutique at 53 Main Avenue. “At our little shop of wonder and amazement, you’ll find so many choices to make 2020 the year of new beginnings."

Click here for a video wishing everyone a happy new year.

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Serenity by the Sea offers a full collection of intention candles wrapped with crystals or gemstones, each bringing forth what you seek in life, such as strength, love and courage, among so many more.

Incense sticks come in a myriad scents, including the popular Aeromere line that boasts aromas from the ancient land of spices and flowers. Select individual incense sticks or a sampling of intention scents — from “energizing” musk and “comforting” coconut to gardenia for “radiating purity” to parijata for “aspiring soul.”

“As subtle as it may appear, the power of fragrance is strong in the sense that it can bring calm and tranquility to everyday life,” said Izzo. “So light up the new year with our candles and incense sticks whose fragrances will fill the air with freshness and renewal.”

To complement those items, Serenity by the Sea also has its own line of scented bath soaps that are handcrafted from olive, coconut and soybean oils and shea butter, as well as essential oils, bath bombs, shower steamers and other luxury spa items to relieve stress and promote relaxation.

With the skyrocketing popularity of CBD products for people and pets, Serenity by the Sea has become the exclusive retailer for Brady’s Botanicals, a full-spectrum hemp oil company based in Bucks County, Pa.

CBD or cannabidiol has entered the mainstream market for the promise it shows to help relieve chronic pain, anxiety, depression and other disorders.

Brady’s Botanicals products are derived from plants grown in the United States using organic, pesticide-free farming practices. They are tested for safety and purity by independent third-party laboratories, according to the company.

While both hemp and marijuana both come from the cannabis plant family, the CBD compound does not have an elevated concentration of tetrahydrocannabinol (THC), the psychoactive component associated with producing a “high” or altering brain function.


A Little Shop of Wonders, Where Creativity Abounds … Every Day

Serenity by the Sea, it’s always about creating beautiful things and introducing specialty items that includes handcrafted and fair trade treasures, one-of-a-kind artwork, eco-friendly merchandise, and personal care items that relieve stress and promote relaxation, including CBD oils and creams.

What’s more, shop owner Sarah Taylor Izzo is known for her custom-designed lines of hotholders and other home textiles, tutus for children and pets, bracelets and affirmation art.

In fact, Izzo’s keen eye for items that are “deliciously delightful and zenful” makes a visit to Serenity by the Sea a different experience every time.

For example, she recently introduced an expansive line of her “Just Charming” line of DIY jewelry, which includes hundreds of different styles and shapes of charms that can be used to create keychains, necklaces and bracelets.

Serenity by the Sea also showcases featured vendors on a regular basis, including NJ Hair Fairy Kate Bresso who does her magic with Luna Locks sparkling hair extensions. Watch for details on her next visit.

To complement the shop’s ever-changing mix of merriment, there is a selection of blooms of the season beginning every weekend on Fresh Flower Friday.

Here is just a sampling of what you’ll find at this beautiful little gem at the Jersey Shore.

  • Unique Finds for Any Holiday or Special Occasion
  • Treasures from Around the World
  • Bamboo Fabric Clothing and Other Eco-Friendly Items
  • Custom-Designed Hotholders and Potholders
  • Bracelets, Beads, Baubles
  • Crystals, Charms and Trinkets
  • CBD Oils and Creams for Humans and Pets by Brady’s Botanicals
  • One-of-a-Kind Tutus for All Ages … and Dolls and Pets Too.
  • Gems from the Earth and Sea
  • Scented Soy Candles, Luxury Spa Items and Soaps
  • Yoga-Inspired Items
  • Handcrafted Home Décor and Wall Art
  • Hostess Gifts and Custom Gift Baskets

Serenity by the Sea at 53 Main Avenue is open from 10 a.m. to 2 p.m. on Monday and Tuesday, from 10 a.m. to 3 p.m. on Wednesday and Saturday, from 10 a.m. to 1 p.m. on Thursday, from 10 a.m. to 6 p.m. on Friday and from 9 a.m. to 4 p.m. on Sunday. For more information or to confirm hours, visit its Facebook page, or call 973-699-1760.


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