CALIFON, NJ — Laura Matos of Belmar is the new president of the Latinas United for Political Empowerment Political Action Committee (LUPE-PAC), whose mission is to increase the number of women of Latin American heritage in elected and appointed office in New Jersey.

Matos recently was elected to the office for the 2019-2020 term during the reorganization meeting of the Califon-based nonpartisan group, which “advocates for the rights of Latinas to have a seat at the table in government and politics, and for the issues and policies that impact the Latino community in New Jersey.”

Matos brings extensive experience to the post, serving on the staff of three former New Jersey governors from 2002 to 2009 — James McGreevey, Richard Codey and Jon Corzine. She also has served in critical roles in many statewide electoral campaigns, most recently as New Jersey’s political director for Hillary Clinton’s 2016 presidential primary campaign.

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 “I am exceptionally proud of the work being done within our organization and I am looking forward to continuing to work with all of the smart and talented leaders in LUPE PAC at this critical time,” Matos said.

She succeeds Patricia Campos-Medina, a nationally recognized labor and political leader who was term-limited after serving three consecutive years as LUPE PAC president.

“Under the leadership of Dr. Patricia Campos-Medina, we have taken tremendous strides and it will continue to be our mission to amplify the voices of Latinas throughout the state with both our support and our skills,” Matos said. "This entire group of strong women that comprise LUPE PAC are more than up to the challenge of taking the important next steps in continuing to grow our organization and making sure Latina voices continue to be heard at all levels of government.”

Matos serves as general manager-New Jersey for Kivvit, a national public affairs and strategic communications company with offices in Asbury Park. In her role, she works across all client teams in the New Jersey office, specializing in labor, coalition management and higher education.

A Belmar resident for nearly six years, Matos has been a volunteer in various capacities, including efforts following Superstorm Sandy in 2012 and for the Belmar Mayor’s Ball from 2013 to 2017 — a fundraiser for the borough held during the tenure of Mayor Matthew Doherty.

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