BELMAR, NJ — “A Party at Dirk’s House” will be held on Saturday evening. Just bring a smile and a memory of Dirk Reitsma, who died on July 24 at age 72.

That’s the way he would want everyone to remember him, said his son, Dylan, who is organizing the August 31 gathering of friends and family at 1509 River Road.

“The one thing that I can say about my father, which would ring true with others, is that he always was looking to improve the lives of others around him,” the 19-year-old said. “My father always was looking for a way to put a smile on someone’s face.”

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The party, he said, is a way to have a good time and remember his father — former longtime owner of DJs Cycles, the landmark bicycle shop at 1318 Main Street.

And that’s where his commitment to the community took root. “Through the bike shop, he was always looking for ways to be involved in the community and in charity events like the MS ride,” Dylan said. “That was also prevalent in his personal life, where he would offer help in whatever way he could to his friends (and) family.”

Even after Reitsma sold the business, which has since become the Belmar Bike Shop, he remained active in the community as a property owner. When the Belmar Business Partnership was founded in 2010, he was named to its Board of Trustees, serving a major role in its formative years.

“He was a great contributor to BBP and to the town of Belmar as a whole,” said founding BBP President Sal Marchese. “He had a great sense of humor, and his knowledge was impeccable. We will miss his input.”

Saturday’s party will start at 6 p.m. at the Reitsma residence, situated across from Maclearie Park overlooking the Shark River. And it will end whenever the last person leaves. It’s the way Dirk would want it to be.

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