BELMAR, NJ — Two members of the Belmar Business Partnership’s board of trustees have been elected to its executive committee.

Tom Burke has been named vice president and Christine Cardellino secretary to the all-volunteer group’s leadership ranks.

Burke has served as a BBP trustee for a total of nearly six years — first as a community member and then as a civic member with full voting privileges since November 2017. He heads the BBP’s organization committee.

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A 15-year borough resident, he has been a member of the Belmar Planning Board for nearly six years and serves as chairman of the borough’s Bicyclist and Pedestrian Safety Committee. He is a former member of the Monmouth County Transportation Council. Burke retired in 2004 after owning and operating Brielle Antique Center & Greywolf Antiques for some 20 years.

Cardellino joined BBP’s board of trustees in January 2018, bringing her communications and marketing expertise to the group. She is the creator and author of the Belmar Beachcomber blog, an awarding-winning tourism and travel guide for the Belmar region of the Jersey Shore. Since 2007, she also has owned and managed the Blue Hydrangea Beach Cottage — a circa 1920s home that is one of the top-rated weekly summer rentals in the borough.

Since joining the board, Cardellino has been responsible for managing BBP’s public relations efforts, social media accounts and website updates, as well as handling the creation of its promotional materials. In addition, she and trustee Pat Tecza lead its promotions committee.

BBP’s executive committee is now at its full complement with Sal Marchese, owner of Salon Marsal, serving as its president, and property owner Gail O’Reilly as treasurer.  Both officers have been in those roles since the BBP was founded nine years ago.

Created by Belmar to manage its Special Improvement District, the nonprofit group is dedicated to supporting commerce, business and tourism in this seashore community. Its operations are primarily funded through an assessment on commercial properties in Belmar, along with some sponsorship and other additional income sources.

Also serving on its board of trustees are: Pat Tecza, owner of Nostalgic Nonsense Vintage Clothing; Anthony “Sonny” Nardone, owner of Go Play! Retro Arcade; and Norman Einhorn, director of the Center for Visual Rehabilitation.  In addition, Thomas Carvelli is the Belmar Borough Council liaison to the group.

BBP continues to seek increased participation from business or property owners, or anyone with a business interest in Belmar to bring their expertise and talent to its volunteer ranks. It also offers the opportunity to serve on several committees, including visual improvement, promotions, economic development and organization.

For more information about BBP, visit its website, call 732 894-9022 or stop by its new offices at 923 Main Street.

READ MORE: Belmar Business Partnership Cuts Ribbon to New Main Street Headquarters



Belmar Business Partnership will provide the business community with a summer update during an informal meeting on Tuesday, July 23 at Doughboys, 507 Main Street.

To be held at 5:30 p.m., the casual get-together will give Belmar business owners and business property owners the opportunity to exchange ideas and discuss issues with BBP trustees and Belmar Mayor Mark Walsifer.

Pizza and beverages will be provided by BBP.

“(Attendees) will have the opportunity to ask questions and provide input that can help our business community grow and thrive,” said Tom Burke, BBP’s newly elected vice president.

The event is free to Belmar business property owners and Belmar business owners (or their designee) from the Special Improvement District. Other guests will be asked for a $10 donation.

Please RSVP by July 20 at 732-894-9022 or

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