BELMAR, NJ — The new holiday lights in downtown Belmar is the talk of the town these days. And most people like what they see — street poles wrapped in thousands of tiny white lights along each side of Main Street, creating a stunning runway effect for 11 blocks when nighttime falls.

The dazzling LED display is the Belmar Business Partnership’s latest effort to boost the central shopping district’s curb appeal, under the direction of president Sal Marchese.

Since the BBP was due this year to invest in new holiday decorations, it was Marchese who decided go “bold and bright” — using New York City’s holiday ambiance as his inspiration.

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 “I wanted something spectacular, something that would make Belmar’s downtown stand out from the rest,” said the owner of Salon Marsal, who’s known for his keen eye for design and fashion.

Rather than purchase new lights, BBP hired Marlboro-based Holiday Decorations of New Jersey, whose specialists worked with Marchese to create the festive streetscape, which also includes white-and-blue snowflake banners attached to the light-wrapped street poles along Main Street.

Along 10th Avenue  — a major gateway into town — the illuminated street poles are decorated with wreaths of lights and red and green bows for a more traditional look.

Back for another year are the large planters that have been placed throughout the shopping district, brimming with bunches of red twigs, berries and pine cones, nestled among lush evergreen boughs and white birch branches.

While there has been a smathering of negative comments on social media on the new look —calling it too harsh for the eyes or not being colorful enough — the majority are quite complimentary, including this one from Maryann Carvelli, “They look beautiful. Thank you BBP for doing this for our town, it is much appreciated.”

BBP is kicking off the holiday shopping season with the visit from Santa and Mrs. Claus on Saturday, November 23. Click here to read more.

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