BERKELEY HEIGHTS, NJ - When you’re out and about in downtown Berkeley Heights between April 28 through May 12, you may notice that people look more relaxed and attractive than usual. And you’ll be right. Twenty-nine Berkeley Heights businesses are uniting to offer the area’s first-ever “Beauty & Wellness Weeks.” Gyms and chiropractor/massage businesses, hair and nail salons, and jewelry sellers and florists are extending special offers and services to attract new customers and reward loyal patrons. The theme, “Be Your Best Self,” conveys the physical and mental benefits of feeling healthy and looking good.

“Our downtown has evolved into a mecca for high-quality service businesses,” said Julie Lloyd, Chairperson of the Downtown Beautification Committee, which is organizing the event in cooperation with local business owners and the Suburban Chamber of Commerce. “We want to draw attention to how these businesses can help workers, parents, and seniors manage stress, look fabulous, and feel better about themselves.”

Enter to Win Special Gifts

Sign Up for E-News

In addition to special services and pricing detailed at the event website,, businesses are uniting to offer a frequent participant reward program through the Platinum BH Card, a loyalty card available at any participating establishment.  Collect four stamps from different businesses each time you purchase services and products. Those customers who collect at least four stamps from any of the participating establishments during Beauty & Wellness Weeks can enter to win a gift. A total of five gifts, consisting of an assortment of gift cards and merchandise provided by participating businesses, will be awarded. Each will have a value of $200 to $400 dollars. To enter, simply drop off your Platinum BH Card(s) to a participating establishment or mail it to Town Hall postmarked no later than May 18th with ATTN: Beauty & Wellness Weeks marked on the envelope.

Dr. Patrick Smith, Vice Chairman of the Suburban Chamber of Commerce representing Berkeley Heights, said, “These businesses are owned and operated by area residents who are passionate about helping people feel and look better. They enthusiastically welcome the opportunity to introduce showcase their passion for helping others and their services to people who can benefit from them. We expect this event to attract people from Berkeley Heights, Long Hill, New Providence, Chatham, Warren, and Mountainside to “Experience Berkeley Heights.”

Schedule Services and Shopping During Child Care Service Hours

To make it easier for busy parents to relax and enjoy these services, child care will be available through the Berkeley Heights Recreation Department and the Berkeley Heights YMCA. More details are available on the Beauty & Wellness Weeks website.

Full List of Participating Establishments   

Participating Berkeley Heights establishments are: All About Eyewear, Anything Floral, Balish Medspa, Berkeley Barber Shop, Berkeley’s Cuts for Kids, Berkeley Heights YMCA, Body Restoration, Crestview Barber Shop, Dean’s Greens Garden, Nursery & Floral Center, DeFabio Chiropractic, Electric Beach Tanning Salon, European Wax Center, Feathers II, Fountain of Youth Spa, Gabriele Fitness, Hair Art, Hall’s Garden Center & Florist, J Michael Jewelers, Life Time Athletic, Massage Envy, MC Beauty Bar, Nail It Spa, Nikki Tans, Peak Medical, Premier Fitness, Smith Chiropractic, Sublime Salon & Day Spa, Suburban Optic, and Vanilla Moon Salon.

More information about the participating establishments, how to download and use the Platinum BH Card to win prizes, and children’s babysitting and activities is at   #ExperienceBH