Brains and Wine: Both Improve with Age


Brains and wine both improve with age (and any oenophile will tell you, a brain + wine -- in moderation --  can be good for you – but that’s a separate subject). When I discuss brain improvement with age, I’m referencing a growing body of literature studying the so-called “middle-aged brain” (the 40-60s age group). True, brain processing speed slows a bit in this age group when compared with younger individuals, but problem-solving skills improve. This is good news for Baby Boomers and for financial advisors like me because we’re more readily on the same page with our clients.

Better Decision-Making = Better Financial Decisions:

Barbara Strauch, author or “The Secret Life of the Grown-Up Brain: The Surprising Talents of the Middle-Aged Mind,” writes that the middle-aged (40s to 60s) brain can grasp the gist of arguments, recognize categories and size up situations better than  younger (20s to 40s) brains. This means the middle-aged brain not only makes better financial decisions, but it better understands advice given by advisors. If my 60 year clients live to 95, a better grasp of smart decision-making now imparts 35 years of benefits as they age through retirement.

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Too Many Choices = Brain Freeze:

Another engaging book that touches on financial decision-making is “The Art of Choosing” by Sheena Iyengar. Iyengar picks up on the theme of “excessive choice.” We’re now familiar with how the brain shuts down and freezes if there are too many choices -- be it cereal and laundry detergent selections in the supermarket, or long lists of investment choices in plan. Excessive choice is like trying to drink from a fire hose. The more one seas, reads and hears, the more confusing it becomes. Even if choices are controlled or reduced (e.g. a list of 20 mutual fund choices to invest in a 401k or 403b plan), the problem posed by excessive choice don’t go away.

There are several conclusions we can draw from the types of research into the brain and financial decision-making:

  1. If you’re in your 40s-60s, you’re in the golden age regarding optimal decision-making in all areas, including financial ones. You can make better decisions on your own, and you can better appreciate and understand choices your financial advisor discusses with you. With understanding, you become vested in your decisions, and this increases the likelihood of success.
  2. Excessive choice leads to confusion and decision paralysis. If we take the example of a 401k plan, paralysis can be reduced through automatic enrollment, (instead of “opting in” to participate in a plan) dollar-cost averaging (automatic deductions from pay checks that go toward retirement funding) and pre-mixed diversified portfolios as a single investment choice. Target date portfolios (e.g. Retirement 2020) differ greatly, but are a good start.
  3. Avoiding financial decisions without input from a financial advisor means you’re subject to decisions being made on your behalf -- like it or not. One example is estate planning. If you have no estate documents, you’ve essentially decided to honor the estate laws of your particular state when you die intestate (without estate documents). If you have minor children, the state decides who will become their guardian if you haven’t otherwise specified that you want e.g. your youngest sister (and not your oldest sister) to assume this role.

In sum, appreciate your ability to make decisions and avoid letting excessive choices stand in your way. This is true for anyone at any age.

Eve Kaplan is a Fee-Only (no products sold) Certified Financial Planner® Practitioner with 30+ years of investment/planning experience. Kaplan Financial Advisors upholds the highest fiduciary standards in the planning industry.  Eve opened Kaplan Financial Advisors in 2004 to provide comprehensive financial planning and investment management services to single women and couples. Eve can be reached at 908-898-0549 or  Visit her website at


Copyright © 2011-2018 by Eve Kaplan

The opinions expressed herein are the writer's alone, and do not reflect the opinions of or anyone who works for is not responsible for the accuracy of any of the information supplied by the writer.

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