SCOTCH PLAINS, NJ -- Alex Freund, the "Landing Expert", will be at the Scotch Plains Public Library to discuss how developing a strong value proposition will benefit your job search on Monday, Feb. 13 at 6:30 p.m.

The value proposition is all about why people say “yes.”  In a job search, like it or not, one of the biggest challenges is marketing yourself effectively to a future employer. The essence of marketing is the message, and the essence of the message is the value proposition! If you develop a strong value proposition, you will help your future employer say “yes” to hiring you, to buy what you are selling.

In this presentation, you’ll learn how to write a clear value proposition that provides your unique core message and offers your “customer” a bulletproof rationale to choose YOU over your competitors.

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In this presentation, you will learn to develop a value proposition that answers four questions:

1. What is it that you do?
2. For whom do you do it?
3. What benefits do you provide?
4. What makes you distinctive in the marketplace?

An effective career and interviewing coach, Alex Freund makes frequent presentations and conducts workshops on effective résumé development and the skilled use of LinkedIn in the job search process. He formerly managed many large departments in two Fortune 500 companies. Alex writes a blog and maintains The Landing Expert List, a free directory of job search networking groups, both of which can be found on his website, www.landingexpert.com.

This program is presented by the Scotch Plains-Mountainside Public Libraries’ Career Networking Group. It is free and open to all interested participants. Register online at www.scotlib.org, call 908-322-5007 x204, or e-mail library@scotlib.org. Connect with the library’s Career Networking Group on LinkedIn, Career Networking Group at SPPL.

The Scotch Plains Library is located at 1927 Bartle Avenue, one block from Park Avenue in the center of town.