Arts & Entertainment

Cleri Model Search: Helping Models Catwalk to Success

Credits: Cleri Model Management

NEW YORK, NY and NEW JERSEY - Frank Cleri, founder and CEO of Cleri Models, has been leading models to success for 30 years.

“You either have it or you don’t,” Cleri said of the flair for modeling. “It’s a God-given gift.” After being in the industry for so many years and working with so many models, Cleri and his team have the instinct – they just know if a prospective model has "the look".

It is so simple to get started, said Naomi Alves, lead booking agent with Cleri Models.

Sign Up for E-News

“Just send us simple snapshots -- no need to go through all of these modeling schools and expensive photography and create portfolios in the beginning,” Alves said.

There’s a reason so many magazine editors and major art buyers and casting directors  choose Cleri models: they have what the industry professionals are looking for.

“We have models just going through a development period getting jobs from their first photoshoot from a photographer we recommend,” said Cleri.

That kind of success comes from the strength of that Cleri logo next to the photo.

“We have many of those success stories – our models are getting jobs -- jobs that are into the thousands of dollars,” said Alves.

With more than 3,000 advertising clients, Cleri is in contact with a broad variety of advertising companies, production companies and photographers. Clients include Ralph Lauren, Disney, Glamour, Seventeen and Vogue.  "Our client list is vast and way beyond what is shown on our website," said Alves.

“When an agency pulls people in, they normally pull models in based on their client base,” said Cleri. “If you are an agency that is full service, you have a strong editorial division, lifestyle, commercial print, it shows… you’re broader. We will look to see where this individual fits in.”

When Cleri receives photos of an aspiring model, he and his team study the pictures and determine if the model has the right look. It’s hard to specify what that look is – it’s just that indefinable something that makes a model stand out.

“If there are possibilities, then we have the aspiring model come in for an evaluation. We see them in person and decide if there is or isn’t something there,” said Alves.

That kind of care and attention to detail are why it’s so important that aspiring models put their trust into the hands of a reputable modeling agency, Cleri said.

“If you do have the potential to succeed, then it is under our directive to determine exactly how you should be promoted, how you should be photographed,” he explained. “We may say come back in six months. We have to be honest and sincere. Many of the aspiring models thank us for our candor even if we don’t accept them.”

Cleri and his team believe in their responsibility to the models to properly develop the right look so they can get the modeling work they want.

Someone just looking to dabble in modeling would not be a candidate for Cleri. They are looking for longevity and commitment. It takes time to be successful, said Alves.

That said, however, models can continue with their normal work or school schedule. They attend auditions when they can and take jobs that suit their availability.

“Our models are in control of their own destiny,” said Alves. “They are not obligated to do a job because they are with our agency. We connect the model with the job. We are the liaison.”

There is no fee when models sign with Cleri Model Mgmt. When the model gets paid by the client, the agency is paid a commission.

“When we put our stamp of approval that we are going to work with somebody, our bookers have the responsibility to follow-up all the way through and make sure the model is being taken care of, developing as they should be, and  getting  jobs,” said Cleri.

Cleri has a long track record of successful model placements, but the ultimate decision is made by the advertising firm or the client.

“It really is a very exciting industry, and for me, it’s personally gratifying to see how excited a model gets when they get their first job,” said Alves.

To learn more about Cleri Models visit their website ( or call them at (732) 650-9630.

Cleri Models in Rift by Andrea Cremer book trailer.

Editor's note: Cleri Models is an advertiser with TAP into. To learn more about becoming an advertiser, please call (908)279-0303 or email 

TAP Into Another Town's News:

You May Also Be Interested In

Sign Up for E-News

Berkeley Heights

Christopher Rinaldi for Town Council - Leadership, Judgement, Experience

May 17, 2018

My name is Christopher Rinaldi.  As a long-time member of the Republican Party, I am running in the Republican Primary on June 5th for Township Council and Republican Municipal Committee of Berkeley Heights.

As a follow-up to my Candidate Statements from the last two weeks, I would like to share with you a few areas of direct work experience garnered over the past 25 years that I believe ...

Redevelopment: Taking the First Step Together While Protecting Berkeley Heights

Redevelopment. It’s something that takes careful planning, foresight, the ability to negotiate for the most favorable outcome, and, of course, patience. I’m proud to say that we’ve been able to reach all of these milestones. Tomorrow, on Wednesday, May 16, 2018, we as a community will take the first step together in the culmination of these efforts, when the ...

I am Proud to be Your Mayor

Honesty and results. Those two principles characterize my service to our community for the last nine years. I served on Town Council for four years and have been your Mayor for five years. I appreciate the opportunity to serve you and our community, steering it in a positive direction. During this time, I have learned about our Town, identified areas for improvement and been privileged ...

Taxes up, Services down.....At least someone is listening

May 15, 2018

Do you feel as if you are getting good services from the town for what you pay in property taxes? I don’t, and wanted to thank the one Council person who voted NO on this year’s municipal budget which will increase your taxes by more than 3 percent, exceeding the cap.  Thank you, Susan Poage, for listening to taxpayers.

When our Mayor grants raises by executive order ...

Who Is Dmitriy?

Who Is Dmitriy?

That is the question I asked myself in the past year or two. I first chanced across him online in community conversation. When an issue seemed to go nowhere, people starting to get ugly and nasty, personal attacks escalating, in would pop Dmitriy and with one comment, he could sum things up. He based his  opinion on information he knew, coupled with what he could glean ...

The NO vote on the Budget

I read today's letter to the editor from Councilwoman Susan Poage regarding her reasons for voting "no" on the town's 2018 budget. As I attend most meetings of our Township Council, including the one on May 8, I want the public to be aware of some facts that are not contained in Mrs. Poage's letter.

The 2018 Budget development process included public meetings on Feb. 26, ...

Kids Can Change The World

May 20, 2018

Karen De La Maza is the founder of “Kids Can Change The World”, a program designed to instill humane values in children while developing essential life skills and positive leadership. Karen and her family relocated to NJ from her native Mexico City in 2008 for her husband’s job.

Karen has always had a strong passion for helping people in need. With ten years of experience in ...

Racing to the Finish and Supporting Cancer Survivors


MAY 13, 2018 SUNDAY | BERKELEY HEIGHTS, NJ—On May 13, the Summit Area YMCA welcomed over 1,000 participants to the 17th Annual Mother’s Day 5K Run/Walk at Memorial Field, in Berkeley Heights. This family-friendly event also hosted a fun magic show, invigorating Zumba dancing, a tot trot, face painting and music.

Matthew Byrne of Berkeley Heights won first place ...

Berkeley Heights Volunteer Rescue Squad Offers Free Community CPR Classes and Plant/Flower Sale to Raise Funds for Relay for Life

BERKELEY HEIGHTS, NJ - National EMS Week – a time to celebrate EMTs and the important work they work do for our nation’s communities was established in 1974 by President Gerald Ford.  This year National EMS Week is May 20 to May 26 and the Berkeley Heights Volunteer Rescue Squad (BHVRS) can think of no better way to celebrate EMS Week than by teaching YOU, our ...

Bee Day at Hanson Park!!

Please join the Hanson Park Conservancy on Saturday, June 23rd for Bee Day at Hanson Park!  At 2:00 PM Grant Stiles from Stiles Honey will be sharing his knowledge of bees with his presentation, “Fundamentals of Beekeeping and the Importance of Honey Bees in Our Society.”  Bring your blankets and chairs and enjoy the beautiful surroundings as Mr. Stiles answers all of your ...

Fallout Continues from Lawsuit Against Mountainside; Police Chief on Administrative Leave

May 19, 2018

MOUNTAINSIDE, NJ – Police Chief Allan Attanasio is the latest member of the police department to suffer repercussions from a complaint filed against the borough on May 11.  Attanasio, who is not named as a defendant in the lawsuit, was “placed on administrative leave,” on Thursday by Borough Administrator and former Police Chief James Debbie, said  Lt. Joseph ...

Video Shows School Board Member In Altercation With Police at Traffic Stop in South Orange

May 16, 2018

SOUTH ORANGE, NJ - South Orange Maplewood School Board Member Stephanie Lawson-Muhammad got into an altercation with a South Orange police officer who stopped her for speeding last month, in which she used profanity, complained when she was issued a ticket and called South Orange Police Chief Kyle Kroll “a skinhead cop.”

Lawson-Muhammad also appeared to suggest that she would ...

Upcoming Events

Sun, May 20, 11:00 AM

New Providence Community Pool parking lot, New Providence

CSA Community Yard Sale

Giving Back

Sun, May 20, 11:00 AM

New Providence Community Pool parking lot, New Providence

CSA Community Yard Sale

Giving Back


Sun, May 20, 11:00 AM

Berkeley Heights Volunteer Rescue Squad Headquarters, Berkeley Heights

Berkeley Heights Volunteer Rescue Squad Offers ...

Sun, May 20, 12:00 PM

Trailside Nature & Science Center in the Watchung Reservation, Mountainside

29th Annual Spring Garden Fair & Plant ...

Green Home & Garden

Sun, May 20, 2:00 PM

Miller-Cory House Museum, Westfield

History of Silhouettes & Craft for Children


Sun, May 20, 2:00 PM

Summit High School, Summit

Summit Symphony Orchestra Concert

Arts & Entertainment

Don’t Make These Three Mistakes About Social Security

Social Security has been around for decades and it’s not about to disappear. Why? Social Security is not an entitlement ("gift") that can be taken away - it’s a forced savings scheme that Americans pay into in their working years in order to secure a pension for life. Ideally, Social Security should not be your sole source of income in retirement but even comfortable ...