Downtown Beautification and Giovanni’s Partner to Raise Funds to “Experience Berkeley Heights”

The Berkeley Heights Downtown Beautification Committee (DBC) with guest host Town Council Vice President Jeanne Kingsley celebrated an evening of community partnership on March 30th at Giovanni’s Bistro.  A crowd of over 50 Berkeley Heights residents enjoyed special hors d’oeuvres, socialized, and donated more than $450 to benefit the DBC, a volunteer committee Kingsley founded in 2012. The proceeds will help pay for new banners that will soon line Springfield Avenue to invite residents and visitors to “Experience Berkeley Heights.”

Attendees at the event had the opportunity to enjoy “Jeanne-tinis” and other Giovanni specialties including gourmet cheeses.  Julie Lloyd, Chairperson of the DBC, commented, “Events such as this one enable us to continue our volunteer efforts on behalf of downtown Berkeley Heights. The Committee has provided the clock in Peppertown Park, the American flags that hang downtown starting each Memorial Day, and several series of seasonal street banners. The “Experience Berkeley Heights” banners will showcase the unique heritage of our town.”

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The DBC is also responsible for the new branding used on the “Welcome to Berkeley Heights” signs featuring the watercolor of the train station by local artist Kerry Blasch.  After extensive research, the DBC volunteers provided recommendations to the Town Council for new design standards that include lighting and sidewalk improvements.  As these are applied to new downtown development, the business district will become more visually cohesive, appealing, and pedestrian friendly. 

Greg Gibbs, General Manager at Giovanni’s, a fine dining restaurant on Springfield Avenue, said, “We’re so pleased that Jeanne accepted our invitation to host an event here. The turnout exceeded our expectations. We look forward to continuing to support the efforts of the DBC to make downtown Berkeley Heights a more attractive place to dine and shop.”

The DBC welcomes local shops and restaurants to join them in their efforts.  Businesses that are interested in partnering with the DBC to conduct events can email the Committee at